Why Your About Page Matters More Than You Think (Especially When You’re New) Part 1 of 5

When you’re just getting your online business off the ground, the About page usually gets thrown together at the last minute.

Most new entrepreneurs tell me some version of:

“I just wrote something so the page wasn’t blank. I’ll fix it later.”

One client had done exactly that. She was a new online service provider with a simple site: Home, About, Services, Contact.

She assumed her About page didn’t really matter yet because she “wasn’t established.”

Then we looked at her analytics.

Her About page was already in the top 3 most‑visited pages on her site.

People were landing there from:

• Google searches for her name
• Links from her social profiles
• Referrals from a couple of small collaborations she’d done

Here’s the catch: the page mostly said why she quit her job, how she loves coffee, and that she’s “passionate about helping people.”

Almost nothing about:

• Who she actually helps
• What problems she solves
• What someone could hire her for

So the people who were finding her online… still had no idea what she did.

Why your About page matters for SEO and clients

When people first hear about you, they don’t always remember your website URL.

They search for things like:

• Your name
• Your business name
• “Your Name + what you do”

Search engines often serve your Home or About page for those searches.

If your About page clearly explains:

• What you do
• Who you do it for
• What kind of results you help people get

you’re giving both visitors and search engines a useful, clear signal about your business from day one.

If it doesn’t, you’re missing a huge opportunity with people who are already curious enough to search for you.

What’s coming in this series

In this 5‑part series on your About page, you’ll learn how to:

1. Rewrite your first line so people instantly “get” what you do
2. Use your clients’ real words (and why that matters for search)
3. Add a simple “Who I work with” section that filters the right people in
4. Turn your About page into a path to your offers, not a dead end

Each post gives you one small, practical change you can make, even if you’re brand new.

Want to know if your current pages are even findable?

If you’re wondering whether your About page (and other key pages) are actually working for you in search, a Findability Review will show you exactly where you stand.

I’ll review your main website, socials, and any other media you have and create a Findability Score for you. Then we’ll meet in a recorded session to walk through the findings. You’ll leave knowing what has to be done to get your content included in the search engine catalog so you can benefit from the millions of clients looking online for solutions every day.

Find out where you are with a Findability Review

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