Episode 071 - How to Use AI as You Create Content Your Audience Actually Wants
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[00:00:00] Welcome to SEO Day Studio with your hosts, the Findability Queen, Denise Millet, and the entrepreneur whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered.
Denise is on a mission to help entrepreneurs get the content they spend hours creating included in search engines, so when their customers search online, they're findable.
Because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now
Welcome to the SEO Day Podcast studio. I'm Kim White, and I'm joined by Denise Millet, The Findability Queen. This month's episodes will all be about using AI for SEO. So many letters. AI as an assistant can make your content clearer, [00:01:00] stronger, and easier for the right people to find. AI can feel overwhelming, I get it, but it does not have to be complicated if you follow Denise's advice.
So we'll answer questions... I'm sorry, Denise will answer questions, I will ask questions about ways to use it with more confidence to save time and keep your content sounding like you. Let's get this party started with the first question: Can AI help me compare my content to competitors' content? Yes. And the reason you want to do that is because sometimes people come to search engines and they're trying to make a decision, so they're comparing you against someone else, your service against someone else, your product against someone else's product.
So you want to [00:02:00] know what that competition is out there. So if you know that there's someone who does similar work to you that you've found in search by searching for yourself and seeing who else comes up with your s- your words, then you want to see what else is out there, what they're talking about, so you can not copy it, but talk about similar things.
Because if someone wants to make a comparison, you want to give them what they need to make a true comparison so they're not comparing apples to oranges, right? So it can kind of help you compare if you're specific about who you want it to compare to. You could ask it for who else is out there doing similar things, but that's not necessarily, going to be helpful if there's lots of people doing what you do.
But you can look in search and see who else is doing things closer to you. So you want to look for, hmm, differences in depth of what they [00:03:00] might show versus what you show, so that you make sure that you match or over-deliver in that area so that you're very clear and very helpful and very useful, 'cause that's going to make an impression, right?
So if a competitor's article explains how to use keywords in general terms, right, AI might help you notice that your audience needs more beginner-friendly version, such as how to choose keywords when you're starting a business later in life and you don't know where to begin. Use that insight to make your content more useful and distinct, not just longer or more similar to what others are doing, but over-delivering Love that.
Under promise and over deliver Yes So question number two, how do I use AI to create content for people [00:04:00] searching for different reasons? Okay. Well, first, let's talk about the reasons people go to search. They want to research something new, they want to compare different things, they are ready to take action, like signing up or buying, or they need support for something they've already committed to, or they've already bought, or whatever, right?
So use AI to map what your audience needs at each stage. So people who are just realizing they have a problem are researching how to solve it. People comparing options need to see you versus someone else. Maybe not on the same page, but you need to provide the information so that they can visit both pages and feel like they're getting the answers they need to make a decision.
And then people deciding whether your approach is right for them, that they're ready to act, you want to make [00:05:00] sure that you answer the questions they might have, that they... that might hold them back, so that you deliver what they need at each stage. And- Ask AI to create different content ideas for each stage, so titles or subjects, so that you have things to choose from that fit you, that fit who you think your people are because you know them the best
It helps... Yeah, sorry. I was just going to say it's important to know that you help, it helps you meet people where they are instead of just deluging them with information. You want to make sure that you're making the choices based on the people you've experienced and the nuance of the people you're trying to work with.
Because this tool doesn't have all that information, you do. So get options so you can choose the one that fits the best. Very good, Denise. [00:06:00] Question number three, can I use AI to write a blog post that helps my SEO? Yes, you can. Very, very much so. So- You can ask AI to take a topic and turn it into a clear outline that guides the reader from their question to a useful answer.
You could say, "I want someone to... I want to write-- ask it, draft a post that answers this question in stages from beginning to end so that at the end they feel satisfied with the answer." Sometimes AI gives you lists and lists and lists of things, and it includes tons of information. If you try to direct it to start at the beginning with the question and give you only what it needs to answer that question, sometimes you get better answers.[00:07:00]
You want an introduction. You want headings. That helps with SEO, so SEO reads the headings and knows what's important. So you want to ask for those. You want examples, but you don't want tons, so ask for one example for each section. You want points or lists, but not everything in lists. So be specific and make it important to AI to make it easy to follow to getting the answer, if that can do it.
That make sense? It does. It does, it does. Well, this episode is sponsored by the Momentum Builder Circle, where entrepreneurs get the structure, the support, accountability, and smart business strategy they need to turn their ideas into consistent action and real results in just seven weeks. Come experience momentum inside the [00:08:00] circle.
The link is in the show notes. Back to the questions. I'm very excited. So question number four, can AI help me understand what someone actually wants when they search? Absolutely. So AI can help you think through what someone likely wants when they type a particular phrase in, such as whether they want a definition, a comparison, a step-by-step explanation, or help making a decision.
So that's kind of called intent to some degree. Once you understand that, you can shape your content to answer the real question behind the words. So it's an important step to take, and I would ask that separately from whatever it is you're crafting. It knows all about you from what you've told it, but then say, "If someone [00:09:00] puts this into search, what are the things they could be looking for alone without other stuff?"
And see what you get. That'll be helpful. In a different thread maybe? I was trying not to use technical platform specific words, but yes, in a new chat, in a new thread. Sorry, Denise. It's all right. It's all right. You know, I don't want to be too technical here, and I don't want it to be, anything super specific, but just so you understand, you get different answers by, by col- you doing- Isolated questions about things, taking those answers and putting that as part of your next one.
So it progressively builds on what you do. So if you get that answer to that question alone, that answer you get, you choose what is valuable to you, and you make that part of the next question input And this is why we [00:10:00] make Tuesdays our SEO day- ... boys and girls. this is like implementable stuff. We hope you are definitely implementing these things and not just listening, because it is important for your business to, to benefit from what Denise is sharing.
So I have another question, Denise. This is the grand finale for the month. If you guys haven't already listened to the past three podcast episodes, go back, because these are all about AI and SEO. So question number five, we should drum roll. Can AI help, can AI help me find content ideas from questions my audience has already asked?
I love this question So first of all, let's take a step [00:11:00] back to what we all as entrepreneurs should be or could be doing if we have great CEO habits, because we're all CEOs, right? We should be recording, hopefully, what people ask us, what messages they send us, what replies we get about content, what questions we hear on a discovery call that were interesting, what their language is.
That's the basis of successful SEO, but it's also successful business and content creation. So you're speaking to their actual things they've told you in the past. Hopefully, everybody's keeping a running list of those things. You can put that list into AI and say, group it by themes or topics or connect them together.
Give me groupings of the things around one another. [00:12:00] And then from there, you could take each group and say, give me a blog post. Give me an outline of an email. Give me a podcast script or an FAQ that answers this based on what you think the topic. The topic might be big enough for a big piece. It might be small enough for an answer to a question.
You decide. And ask it to give you multiple ways to do it, okay? Because again, this is you choosing what's going to answer those questions best, not AI telling you what's the best way to do it. So ask for multiple suggestions, and then you can then turn each grouping into something and maybe repurpose it into other things.
But use their words. Make sure you're specific about it. They've typed those words. It's their language. It's what they use when they're referring to you or your stuff or themselves. Use that in your content, in your [00:13:00] headings, because if they use them again in search, you're going to connect with them. So for example, if you're an accountant, right?
But people don't refer to you as an accountant. If they talk about someone who does my financials, someone who does my taxes, right? You want to make sure that you include their language so it connects with them. That's what I mean by this. And it keeps your content rooted in what people actually care about instead of guessing.
Because we often do that as guessing. If we have to produce content, well, this is how I would say it. But in actuality, if you already know what someone has said to you about something and it's hard to get, sometimes it takes a while. It's not overnight. It's over years that you understand what people are asking from you.
That is just gold because that saves a lot of the trial and error. That's out there, or just the, the testing, which we all have [00:14:00] to do, what resonates with people you already know, 'cause they're using those words. So that was a very long-winded answer to that question. But yes, AI can help you, and I hope you're doing that, keeping that running list because it is gold and helpful for SEO.
Well, I think it's gold to be with you on Tuesday, so I will just say that, Denise Millet. You have, inspired me, motivated me, kicked my booty over getting my SEO things done. So I hope you sweet listener are with me on this adventure. Well, thank you, Kim, for doing this with me this month. This has been very fun to have this theme, and if this episode or the previous ones this month have helped you or sparked anything that you're thinking about, share it with somebody.
We want this to go as far as it can to help SEO and AI not be as stressful for people, because I know there's so much talk about it that makes it seem [00:15:00] overwhelming. It doesn't have to be if you direct it well, and you use it for input as opposed to finished products. I think that's where the real power is in helping you.
So this has been a great month, and I appreciate it. Please share the episode with friends, family, and fellow entrepreneurs or business owners. Love it. And don't forget to subscribe to the show or follow the show so that you don't miss out. I'm going to tell you the missing out part, the FOMO's real. Don't miss out on what Denise brings to the table.
Thank you for doing this with me, Kim, and we'll see you all next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion.
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