Episode 069 - Make AI Sound Like You_ Content That_s Easier to Scan_ Easier to Find_ and Less Generi
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[00:00:00] Welcome to SEO Day Studio with your hosts, the Findability Queen, Denise Millet, and the Entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered.
Denise is on a mission to help entrepreneurs get the content they spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now
Welcome to the SEO Day podcast studio. I'm Kim White, and I'm joined by Denise Millet, who is the findability queen. This month's episodes will all be about using AI for SEO. So if you didn't hear last week's, we kicked it off, go back and check it out. But [00:01:00] AI as an assistant can make your content clearer, stronger, and easier for the right people to find.
AI can feel overwhelming, I get that, y'all, but it does not have to be complicated. We'll answer questions... Well, Denise will answer questions, I'll ask the questions, about ways to use it with more confidence, save time, and keep your content sounding like you. So let's get started. Denise, our first question today is, do descriptions help SEO?
And can I use AI to get them? Absolutely, yes. you want to take what you've written and you give it to AI. You ask it to read your content. Sometimes you attach the file or you take a screenshot of the text and you put it in, and you ask it to pull out your main idea, key takeaways, and the most [00:02:00] useful poin- points for your audience.
All right? Then you would say, turn it into a short summary, a bulleted list, or an opening section that helps readers quickly decide what the content covers and why it matters. 'Cause sometimes if you have a longer piece or you have a blog post that has a lot, bunch of steps, it's good to have a summary at the top, and this is a good way to do that.
Or the description you might use for socials or you might use on a webpage or in an email, that you need to get this, the important stuff conveyed. So then you review the summary yourself to make sure it's accurate and clear and still sounds like you. So you gotta make sure that it gets your tone, which you hope it will get from the content itself.
So, yes. I think that's so important, and I think that's a fear all of us have is we don't want to lose us in the process of using these helpful tools. Right. Question number two is, how do I prompt [00:03:00] AI to write content that sounds like me? I love this question, and I will answer it a million times in a million ways because I think it's so, so important, as you said.
So you give an AI a short sample of your writing. Now, you can have a document that you keep to use every time you prompt AI or you start a new chat that includes, a sample of your writing, a few words or phrases you naturally use, a clear description of the tone you want. So is it friendly?
Is it official? Is it expert-like? Is it, familiar? the words you would use to describe how you wanna be conveyed to people is important to tell it because it's gonna make word choices based on what you tell it. Then you tell who it's for, who the content is for. And in describing your audience, you are also making word choices that it's going to [00:04:00] mimic or look for similar words for.
So that's important as well And then you say what you want them to understand and what you do not want it to sound like. So again, is it familiar and friendly, not like you're a know-it-all? Tell it that. Tell it you don't want to sound like that. You don't want to sound too technical. You don't want to sound this.
And if there are specific words that you would never use that often get associated with your work, like for me, I don't want the technical words to come into what I talk about, so I actually say that to an AI. So put all that into a document and put it in the beginning and ask it to come back with what you want, then treat that draft as a starting point and revise it so your examples, your judgment, and your personality stay intact.
So yeah, that's what I would do. [00:05:00] I'm thinking my poor AI doesn't know what to do with me. Yeah. That's what I'm gonna say. Oh, I think it has a good idea now. So question number three, how do I use AI to make my About page more searchable? I love this question. I do too, and, it's not always been the case, but it is the case now that your About page is no longer your resume.
That's your LinkedIn profile, right? That's your LinkedIn page. your profiles on social media are too short. They don't tell your way enough. Your About page on your website is very important to tell people about who you are, who you serve, what you do. It's not just about what you've done in the past and what credentials you have, okay?
So use AI to help you clarify what you do, who you help, and the problems your audience is trying to solve, then weave those phrases naturally into [00:06:00] your About page and site. ask it to suggest clear headlines or short introduction, sections that might make your expertise easier to understand and make it read easier to scan.
Don't just present a wall of paragraphs of text. It has to be formatted to draw people in, and that's important. You don't need tons of graphics. Yes, you need a picture of you. You always have to have a picture of you, preferably in action if you can or very recent would be nice. But it's very important to Make that page have the keywords that you believe people are looking for you with because that's gonna tie them to who you are first, even before your homepage.
So that's gonna be what's served up. So if you're gonna put keywords anywhere, you wanna make sure they do show up, the ones that relate [00:07:00] to you and your business. So I want to mention really quick, this episode is sponsored by the Momentum Builder Circle, where entrepreneurs get the structure, support, accountability, and smart business strategy they need to turn their ideas into consistent action and real results in just seven weeks.
Come experience true momentum inside the circle. The link is in the show notes. Now back to the questions, Denise. I'm very excited about all these questions. Question number four today is how do I use AI to get more people to my website? That's a good question. use AI to review your website copy, your text, your content, and identify where your message could be c- more clear or more specific [00:08:00] or better aligned with what your audience is looking for.
Yes, your keywords, but your keywords should be those things too. So your keywords describe your audience, what they're looking for, what their problem is that they have, and what words they would use. Make sure that your website reflects that, where they currently are and what you currently use. And then ask it to suggest stronger headlines because headlines are what search engines read the most and take as very important.
So that's when they read a page, they decide, "Well, it tells me this in the headline, so this is important. This is what people might look for." So make sure it's there. And, look for simpler explanations for things, natural phrases your clients might use, which is what your keyword should be anyway, and then- You want to make sure that their problems or their goals are reflected in what you're [00:09:00] talking about.
It's not just about you, it's about what you do for them, honestly. It's about what you solve. and then make some changes. Do some edits. Give it some time. See how it, it does. Do it again. make it a constant thing where you constantly review it and tweak it and make it more real for the people you're trying to speak to.
And when Denise means constant, she means put on your calendar every Tuesday to come and listen to the newest episode of SEO Day Podcast. Question number five. Sorry, I had to slip that in. Thank you. Question number five is, "Do FAQs on my website help my SEO, and how do I figure out what questions to ask, or to answer?
Sorry. Questions to answer." That's okay. A words. You got it. FAQs for those... anybody who doesn't know, are frequently, look, I said that word, asked questions, and they're a common [00:10:00] section on a website to respond to common questions that people have about your services, your business, who you are, any of those things.
So you can use AI to turn real customer questions that you might have heard in emails or in comments or in calls, you could highlight those, or you can ask it to, based on your audience, what kind of questions would they ask? Give it your topic, your audience, your... their common concerns. Then ask, "Give me short, helpful questions in plain language" that match what the, your customers had asked you before and what you think they're asking about, and then maybe extend it to what things you may not have thought about.
And pick the ones that aren't too obscure, so common. Frequently asked questions mean common things that people ask so they don't waste time [00:11:00] wondering or going somewhere else to get that answer. Answer it on your site so that they stay with you. And then review the final ones to make sure they're accurate, and they're not just filler.
They're not just there to fill a page. They're, actually there with purpose I love it. I love that they are useful because when I'm wanting the quick version, I go to a website. I'll try to find the FAQs to get my, my question answered, and I thinkthat's a great point, Denise, of the usefulness of them also is a big thing.
So- I know. And the question itself should actually be something someone might type in search. Let me say that very clearly. Yes, you can use AI to give you suggestions for questions people might ask, and it can probably find out different kinds of questions people have asked or are answering in other places.
But make sure it's what you think they're asking for [00:12:00] too, and that's actually the question on the FAQ that you give the answer to. Great. There you go. Great advice. That's always- I could go on, and I won't because I don't want to be here all day, and I don't think anybody wants to listen to me drone on.
But listen, if this episode... We're gonna wrap up, Kim. And if this episode helped you at all, if you are Thinking that it resonated with you, share it with a fellow entrepreneur or a fellow business owner, anybody that you think might be struggling with SEO or using AI or having questions or feeling uncomfortable.
We want to want people to have this information as far and wide as we can spread it, and please share it. We'd appreciate that. I love it. And go one step farther after you share it, make sure you subscribe and follow the show so that you don't miss out what you can do next Tuesday. Don't forget, Tuesdays are the [00:13:00] day.
Write it on your calendar. Carve out a little time and implement some of these things. Follow the show so you don't miss out on anything See you next time.
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