Welcome to SEO Day Studio with your hosts, the findability queen, Denise Millay, and the entrepreneur whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techie topics like SEO are loaded with jargon and unnecessary complexity, so much so that anyone outside the tech industry has difficulty getting to the real meaning inside the information. Denise believes that every entrepreneur can benefit from search engines once they hear how they work in a clear and straightforward way. She is on a mission to help entrepreneurs get the content they spend hours creating included in search engines. So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now. Welcome to the SEO Day podcast studio. I am Kim White and I'm joined by the beautiful findability queen, Denise Millay. So Denise, I'm excited about this month's topic. I just am going to like keep going because I'm so thrilled to know you're covering this. This month's episodes will all be about using AI for SEO. There's been a lot of questions come in about this. AI as an assistant can make your content clearer, stronger, and easier for the right people to find. AI can feel overwhelming though, but it doesn't need to have to be complicated. Doesn't need to, doesn't have to be complicated. will answer questions, or Denise will, I'll be asking the questions, about ways to use it with more confidence, save time, and keep your content sounding like you. Let's get started. So, Denise, our first question is, can I use AI to find the right keywords for my business? Absolutely, you can. You can use AI to brainstorm keyword ideas by describing your business, who your people are, your audience, what services you provide, and the problems your customers are trying to solve. Then you can ask AI to group those keywords that it comes back with by topic. And then what's very important is why someone is searching. We call this search intent in the marketing world, but I hate to use those words. And it means you identify the purpose that the searching person had when they sat down at their keyboard. So was it to learn about something they didn't know anything about? Was it to compare options they have available to them, like using Kajabi or WordPress? Was it something that they're ready to act on, they're ready to take action, or they're ready to buy? The purpose behind a search is an important idea when creating content that's truly useful and helpful for your people. So you take those two things, the things together, and you group things together so that your topics resonate with people. Great, great answer. So how can I use AI to make my content more helpful instead of just longer? That's a great question because sometimes people think they have to have a thousand words in a certain type of content when it's actually what the content itself and how useful it is. So you use AI to identify what's missing from your content. So if you have a draft, you ask it for maybe clear examples. You might ask it for better steps or stronger answers to common questions. or places where readers may get stuck. So you have your draft and you give it to AI and say, take a look at this and review it for me from the point of view of the person who's reading it. So what your audience is while you're asking. So you give the content, you tell who your audience is and ask it to suggest ways to make the content more useful, more specific, or include ways to take action. And the goal is not to add just more words, but you add more value to it for the reader. That way they come back, right? Right. Question number three, how do I use AI without making my content sound generic? I hear this a lot and I've seen it a lot too. So when I get lazy and, or I'm sorry, not everybody's lazy, but sometimes I forget that I have to tell AI all the background stuff. But you start by giving AI your real thoughts, your real point of view, how you describe the people you're talking to, your audience, stories that you have that you've used somewhere that tell a lot about you and how you work. phrases you naturally use and examples from your own work. So you might have a document that has a bunch of these things in it that you give AI before you ask it to draft something for you or as part of the request. This gives us something to act on. And then you ask it to draft it in your voice and to revise anything from the draft that feels too canned or vague or not like you to say. Because sometimes when we write things, we pull things out of our head. We do this because I have a whole history of things, technical language in my brain that sometimes comes out without thinking about who's actually going to read it. And even though I'm a simplifier, I sometimes fall back into that. So AI can help me look at what I've written and say, oh, okay, take that down to another level that somebody can actually understand and not somebody who's been doing this stuff for years. So it's very helpful to tell it that you want to take that draft and compare it against your voice and make it sound more human, more readable, more like what the people need. So it can help you organize and sharpen your ideas but your experience and judgment are what make the content feel specific and trustworthy. Well, we want to say a special thank you for our sponsor today. This episode is sponsored by the Momentum Builders Circle, where entrepreneurs get the structure, support, accountability, and smart business strategy they need to turn their ideas into consistent action and real results in just seven weeks. Come experience true momentum inside the circle. The link is in the show notes. Getting back to our questions, question number four is how can I use AI to turn customer questions into SEO content ideas? Great question. So collect the real questions your customers ask you in emails, in calls, as you're talking to them, keep notes, comments you get on socials or anything you post. If you're having a discoveries call with someone new, their questions are especially valuable because they're trying to understand what you do and trying to understand you and your business. So it's like the people that are out there in the online world who don't know you. Then you ask AI to group them, the questions and all these comments that you give it in a document, ask them to group them by topic or by the concern that the people have, the question, the base of the question. So from there, AI can help turn each question or each grouping into an outline or a draft of a blog post or content for a warm email or a video script or a podcast episode or an FAQ, which is frequent. frequently asked questions section on your website that you answer questions that people ask most often. And that directly answers what they already want to know. And can I say the best content ideas usually come from listening first. And when using AI to organize and expand what you heard, you give yourself a leg up in creating your content because you're responding directly to what real people have said. I hope you all are still making Tuesdays your SEO day because there's a lot to implement today and this is good stuff, Denise. Well, thank you. Our last question today is what should I ask AI when I want better SEO titles? I like this question too. So you ask AI to create titles that clearly name the problem that someone's looking for, what, or what the outcome is they're looking for this, because that's what they're going to ask for is what they want. Right. Um, you want the titles to speak to the audience. So you want to tell AI who you're speaking to. Like for me, it'd be, um, entrepreneurs who are creating online content. You want to make sure you give it that audience because the word choice is going to change based on that. And you also want to give it the question that your content is trying to answer, not just what's in the content. the purpose of why the content exists. Because that's what a title should do. It should speak to the purpose of the people and what the problem or the solution that they want. So you can give it your draft topic, who the piece is for, and the tone is important. The tone is... If you're friendly, if you're a friendly person, friendly, if you want to be known as an expert, tell it you want an expert sounding one. If you want something that's got a hook or has something of real interest that might be a scroll stopper, say that because that's going to impact the choices that the AI makes too. Otherwise, you can get flat things and you don't want flat things. Everybody gets flat things. You want to give it the details so it knows how to craft it the way you need it. And then ask it for multiple options. Don't just say, give me a title. Give me five titles so that you have choices or you can see the possibilities to then ask for more. it to refine them more. Then you choose the title that feels most useful to your reader, not just the one that sounds clever. Clear beats clever every time, right, Kim? So we want to be clear and yes, we want it to be something that makes them think or sparks their interest, but we're not doing it just for that instant reaction. We really want the title to describe fully what they're looking for so they feel successful when they get to that piece of content. I think it's so exciting because, you know, we will take a list of titles that it gives us and we will marry several of them together sometimes. And I think you have the ability to be very creative and not just use AI without using your brain. I think that's where the magic happens is when you really think through and you are hitting on all of that today, Denise. Oh, well, thank you so much. And as we wrap up this episode, I would love to say if you found that these questions and this topic has helped you at all, please share it with anyone who's a fellow entrepreneur or someone interested in AI or working in the online space. We want as many people as possible to feel like they have alternatives to some of the noise out there and we're hoping to provide clear answers to questions for people so that they don't feel so disjointed by this whole AI thing. It can be an incredibly useful tool. So please share the episode with, with any of your peers or friends. And subscribe to the show. I just want to like also include that whatever your favorite podcatcher is, make sure you're following the show because every Tuesday Denise drops all this gold. for you to be able to implement. Maybe some of it you have to wait a little bit because you're not ready for it. But this far into SEO Day podcast, there is plenty to go implement to change the traffic to your site. And we want you to get the benefits of what Denise is sharing because she is sharing a lot. So subscribe and follow the show. Thank you, Kim. Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in a future episode, head on over to denismalay.com forward slash questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast. Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time.
