Ep 058 - 41 The Case for SEO
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Good morning, everyone. Welcome to the SEO Day podcast. I'm so grateful for the wonderful season two that we have held together answering your questions, Kim and I. We're hoping you're getting clearer and stronger SEO results as a result of what you're learning. And to celebrate the season, we have been replaying the top five most listened to episodes.
And let me take a quick moment to thank my wonderful co-host, Kim White. She has been my champion and been here to organize all of your questions and help me create this wonderful podcast episodes for the last two seasons. Thank you, Kim
This last episode that we're going to share before we take a break is called The Case for SEO, and it is something that is really the cornerstone of... the cornerstone things we need to know about SEO, but really it's about being findable. SEO is to make your business and you findable online. So let's dive in.
Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. Denise believes that every entrepreneur can benefit from search engines. So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day Podcast Studio. I am the official mailbag keeper around here. I'm Kim White and I am joined by the beautiful findability queen herself, Denise, Millet. Denise, it's great to be here with you to help entrepreneurs and business owners see that SEO can make a great difference in their content as well.
Thank you, Kim. Thanks for being here with me as always, as we're working on season two here. So it's really great to have you back with me again.
Thank you so much for inviting me. So this episode answers some questions we've heard in the community conversations in recent months. So they're gonna be anonymous, y'all, but you know who you are out there.
So question number one, do search engines still produce results?
This is a good one. This is a good one. We, do hear a lot of this because things are changing, so there's always that question. I'm gonna go back to some statistics, Kim, because before COVID pre COVID, they were measuring 3.6 billion searches done on the Google search engine platform per day.
Which is a lot. A lot. And then at the end of COVID. In that 2024, right? It was 8.6 billion, which was significant change. Huge. And you know, you figure everybody's at home, right? So we were all under lockdown. So that made sense. So I'm thinking. It's gonna go back down a little 'cause people are back to work, blah, blah, blah.
No, the next time they reported the Google reported it was at the middle of 2025 was 14 billion per day. That's searches, it's not people, it's searches, but that's a significant change in. A couple of years. So I think search is still valuable for people's businesses because it's an opportunity to tap into a market that's ha still happening on the daily basis.
That's very, very large.
That is wild, those stats. So question number two, there are so many podcasts out there now. Are podcasts still considered a good marketing tool?
Yes, I am gonna say yes and I agree that there's been a lot of growth, but there's always been a steady growth in the podcast podcasting arena.
What. We have to understand what that is. There's growth, but there are not. A lot of podcasts keep going after the first year, so there's a lot of 'em that fall off the radar. So there is a lot starting, but there's not many that continue for the long haul. But I will say that. Some of the stats I've seen and like SE Em Rush did, or pod news told us that, 50% of marketers use podcasts to reach their audience.
And that is significantly higher than the last time we reported it at 35%. So I think it's coming into a larger adoption and I believe that there are more people listening. Listening base has been growing and growing steadily every year.
Such good news. Question number three, what's better for SEO a podcast or a blog?
Okay, SEO. What's good for SEO. SEO needs content, right? So, SEO is all about getting things into search engines. So this is not a yes or no black or white. This is where can you create content to make sure it gets into a search engine. So if you have a blog. That's an instant. Your posts are always gonna get looked at and put into search engines 'cause that's attached to your website most often, and that is always read all the time.
Your podcasts are not always guaranteed to be read if you host them on a platform that isn't available to the Google programs to look at. If you take the step to put a page on your website, like a blog post for every episode you do, then you even the scales, because then the search engines have the availability of your podcast episodes and your blog.
So yeah, I'm not gonna say either or. I'm gonna say the most for SEO is, is how you can get as much information into search engines and so you have to decide that.
I love it. So let's head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
And we're back. So more fun ahead. Y'all we're talking about some questions that came out of the community about SEO and question number four is, is it better to post about my services on social media or put a page on my website?
Okay, well this is, again, it is not a clear cut. This is who's your audience and what are you trying to tell them? Okay. So if you have services, if your audience is within that platform that you're trying to reach, they're live there every day, all day. Whether it's Instagram or Facebook, whatever it is they're scrolling through, then you know that is where your people are.
Okay? If you put it on your website, however you get it, then into search engines, and then it can be delivered to so many more people who might be searching for it on the search engine platform and. Webpages are listed in search engines and they're speaking directly to that audience. So I'm not gonna say either or I'm gonna say why not both.
And there are some statistics out there that say SEO drives a thousand percent. More traffic than organic social media. So if you're doing SEO and you're picking your keywords and you're being deliberate about what you're putting on your website, in your blog posts or whatever it is you're putting out there, then that deliberately, that activity is, is connecting you better.
Then social media might be
Wow. Well, our final question today, question number five, do I need testimonials on my website?
Short answer, yes. there are people trust online reviews. We know they can be corrupted for products, but as buyers, we are looking for other people to. To give authenticity to the person you're buying from, to ground them, to make them real, make them not feel creepy or scammy.
You know, they want to know that other people have had a good experience. And so a testimonial on your website is that's what it does. It makes people feel comfortable and safe and trust you're trustworthy. in the SEM Rush 2025 stats, Survey they put out, the end of last year. 79% of consumers trust online reviews as much as they trust personal recommendations.
So that's
huge
and people are looking for that validation before they buy. So it certainly can't hurt.
It's scared to do, scary to do business with someone you don't know so that the,
it's, it's hard to take that leap. So, yeah.
Awesome. Well, thank you for answering all these questions, Denise.
We're closing the mailbag for today, and we will jump back in next week. You did a great job of making it clear what SEO is and what it can do for you, for your business.
Thanks, Kim, and I'm so appreciative of you being here again and everyone who submitted questions or told us questions in community, we appreciate the input for sure.
and if you have more, please send them in. We'd love to hear them. I'd also like everyone to start using their keywords deliberately a lot more. So I've created a guide called Quickly Find Your Perfect Keywords, the Simple and Easy Guide. To being findable, and it's on my website and the link's in the show notes, and it's gonna give you a leg up on getting started with getting the best keywords for your business.
So check it out there, and until next time, we'll see you later.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time, I.
