Episode 53
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Welcome to SEO Day Studio with your hosts, the Findability Queen, Denise Millet, and the entrepreneur whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity, so much so that anyone outside the tech industry has difficulty getting to the real meaning inside the information.
Denise believes that every entrepreneur can benefit from search engines once they hear how they work in a clear and straightforward way. She is on a mission to help entrepreneurs get the content they spend hours creating included in search engines, so when their customers search online, they're findable, because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day podcast. I am the official mailbag keeper around here, Kim White, and I am here with the Findability Queen, Denise Millet. Denise, it's great to be here in the studio with you as you help entrepreneurs and business owners get their SEO questions answered.
Hey, Kim. Thanks for being here with me today. I want to frame this episode a little bit before we start, you know, 'cause if anyone has ever said, "Oh, SEO sounds slow, I need clients and sales now," well, this episode's for you. You're not wrong that SEO usually is talked about as a long game, which it is. people say you'll see results in 6 to 12 months, and you're trying to fill spots this month in your calendar, in your pipeline, right?
And it can feel useless. Well, in this episode, I want to reframe that. Yes, SEO is a long-term asset strategy, but there are very specific things you can do in the next 30 to 60 days to see movement, more of the right people finding you, more qualified leads joining your list, more support from the offers you're already promoting.
Ooh, let's get to answering some of these questions, Denise. That sounds lovely. This week's questions are submitted by some content creators in our audience, and they prefer we don't use their name. As usual, if you submit a question, let us know if you want a shout-out. We'll give you one. If you want to remain anonymous, we'll do that too.
So we're very accommodating around here with that mail bag. question number one, and Denise, I hope I did a good enough job of grabbing the questions that go with the topic. Okay. So if not, you can rein me in. So question number one, can SEO produce results in a few days instead of a long time?
If by results you mean seeing more impressions and clicks in Google search console, noticing a few extra consult requests or email subscribers coming from search, yes. So you wanna... SEO is a long game, but technical fixes, on page improvements, and better matching of why people are coming to see you is going to help you move the needle in a month or two.
Wow. So question number two is, which SEO tweaks can bring faster wins for an existing site?
Ooh, I like this. Okay. So SEO stands for search engine optimization, which means you can always make things better, right? So optimized pages that are already getting some visitors or traffic means you're not reinventing the wheel, means it's already established, you're just improving on it.
So that's, faster than starting from scratch. Okay? Fix, any friction that's quietly making people bounce away. So if your title doesn't match what they might have turched- turned into search, then i- if you don't have, something for them to do, or you're not fully answering the question, give them the full answer, optimize it more, and make it a better answer for them.
there are some technical things that... I don't talk about technical very often here, but if you load your, website, bring it up on your phone, and it doesn't load fast, like instantly, then you need somebody to look at that. and think about investigate different ways to fix that, 'cause load speed, how s- fast or slow it loads, has a big impact on whether people stay.
So that's one thing that's a quick fix that you can check, to make sure people stay longer and they take action.
I have to kind of giggle 'cause I'm one of those people. I want it quick. I'm in a hurry always and I want it quick. So think about that. Absolutely. Absolutely. So I am gonna interject really quickly, make Tuesdays your SEO day, because of these kind of amazing things to check, and the checklist and the things that Denise answers are amazing.
You can apply them on Tuesdays with us, or you can apply them on another set day. But Tuesdays is the day the show drops, and I wanna remind everybody to follow the show and to calendar that on Tuesdays. And plus I just like saying Tuesdays, Denise. I do. I like saying Tuesdays too. Question number three.
How do I choose topics that can deliver visitors sooner rather than later, or years from now?
Okay. So here's,Some people call it low-hanging fruit. Mm-hmm. I don't like to use that term. I would like to say easy to win. So look for those topics that aren't the, huge whale wins. Look for the ones that are helping people with a specific thing that is sought after, right?
use your specialty to speak directly to that. I'm all about SEO. If somebody's confused about SEO, I wanna have answers to that question, and I'm not talking about, how do you get this structure and this thing in the background? I'm talking what does SEO mean? Mm. That's, that's the easy to win.
That's the answer that question, help build trust with people. Mm-hmm. So you use your specialty, but also, where you live, your geography, where your local stuff, because some people are looking for, even if you're virtual, someone they can feel comfortable with. And I don't mean... Okay, I'm in Florida.
That's as far as that'll go. Somebody who else is in Florida might feel comfortable because I'm in Florida. Exactly. Right? It doesn't mean you have to tell them your address and invite them for coffee, but you can be more local than just- All of the United States or globally. and it, that helps build comfort for people.
Yep. I agree. I agree. Well, let's head over to a word from our sponsor today.
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The link is in the show notes.
We are back talking about doing SEO quick wins today. Let's move on to our next question. Question number four. How can SEO support launches, promos, or current offers I'm selling?
Ooh, I like this. Mm-hmm. Okay. So let's be honest. All right. A website is not just your homepage, your about page, or whatever.
It's a support system. Supporting a launch support is you create content around what you're selling now. And it doesn't all have to be on one sales page, right? So you can publish FAQs, which are frequently asked questions, to answer objections that people have to your offer. you can write comparison posts this offer versus someone else's offer or some other type of thing, like blatantly you versus the world, but side-by-side comparisons because that's what people do before they buy is they make comparisons, right?
You can write who is this for, who is this not for so that people will qualify and disqualify themselves when they see something. You can answer pre-purchase questions people have for your current offer. You can optimize your pages to have what people are actually typing into search. So, you know, whatever your offer is, workshop, they're going to type in.
Make sure those words are in your, one of the titles on one of your sub pages so they get to it because not everyone's going to say, like for me, SEO workshop, they're not typing that in. What are they typing in? And make sure that's part of your titles and headlines. I'm trying to think. So there's a lot of things on launching.
You can make your emails and your socials link to not just your sales page, but actually answering questions that might be referenced in your email. Like you're talking about different aspect of your offer and there's a supporting page that tells them more about it. So it's enriching your offer, right?
So you turn each launch into an ecosystem for that launch where there's a whole bunch of different supporting pages that link together to answer questions that people have about the launch to prepare them for making the decision to enjoy your product or your service,
right? Love
it. Then you go and honestly, so this sounds like another checklist, Kim, but there are things you can do.
Make it a whole system around your offer and then turn that launch into evergreen content that keeps working. So you recap posts with what we covered or you do case studies about an experience that happened during the launch or in the webinar or in the workshop. Make it all keep working for you basically once you build it and keep all the links to that stuff and your landing pages alive as evergreen things.
Don't delete them once the launch is over. Turn them into something that continues to build for you.
And if you didn't hear that episode about the checklist, check the show notes because there's a link to a checklist to help with a lot of these things as well.
Yes, that was build a... That was your basic website.
So question number five, and always my sad final question, Denise. How do I balance SEO with faster channels like socials or emails?
Hmm. Okay, so let, the fast channels like socials and email, which are instant, that people scroll through, that they connect with regularly, let that validate the ideas. Then SEO turns those ideas into durable topics and hooks that they can visit, right?
So you can have objections on social media and email, like r- whatever res- resonates with the keyword focused blog post or page. Then think of SEO as the library that stores the best performing content about that. So you have the fast topic where you introduce something that is controversial or asks a question or challenges someone to engage.
They engage, and then there's this whole library of stuff surrounding around it that helps them continue and go further in to learn more about it. So that's how I balance the things, is you're capturing people with s- social media and email, bringing them into your reservoir of everything else that you have to tell them about that.
so it doesn't just become a one-off situation. You actually guide them into your world, and you help share with them. and then repurpose instead of creating from scratch for social media or email. you start with one SEO-friendly piece, like a blog or a guide or a sales page, and then you chop it into social posts so that you're not disconnecting your content separately.
You're actually using pieces of it to engage someone to want to hear the rest. So that's also a great way to balance SEO and engaging people in the fast lane and how they get in to find out more. So that's what I would do. and links. Links are a really important thing to, to connect everything, too.
So if you have a social post or an email, make sure it links to something relevant to that on your site, just so they have an entryway into everything. Don't just throw things out there and hope they'll go to your profile and find your name or your website. Actually give them a direct link to something that's relevant for them because nobody likes the idea of just being bait and switch.
We've talked about this before where you throw out something controversial, you ask them a question and then the thing in the description is boilerplate. You didn't even write anything relevant to what you just said. Then they get there and they go, "Ugh, why did I bother? Why did I bother to click?" is what people would say.
So you don't want them to say, "Why did I bother to click?"
And socials are full of bait, so yes. My little,
my little, soapbox going away in my pocket now, sorry.
Well, Denise, thank you for answering these questions. We're gonna close the mail bag for today. We will jump back in next week. You did a great job of making it clear what SEO is and how we can use it for our businesses.
I am very excited to have done this topic because we all need SEO quick wins.
We do. Everybody does. But Kim, thank you for being here with me today, and everything you do to help me produce this podcast. I really enjoy spending the time with you and the organization you bring to the, official mail bag keeper post.
I'm very proud of that term, that title. And we wanna thank the listeners too, because the listeners are amazing. You're getting your questions answered. But we appreciate your support in that. We appreciate you sending the questions, so thank you. Now, Denise, I know that you truly believe entrepreneurs can use SEO to enrich their bottom lines.
So you can translate SEO to sales if you're doing it the right way, the way that Denise talks about. And Denise, I know also you are the search marketing... I'm just gonna say guru, because you, I know you hate that word. I do. but it's true. You have taught all of us so many things, and I know that you have a quiz that I took not long ago, that I loved finding out if I was ready, if I was ready for the do it yourself or DIY SEO.
And it's a quiz that has seven quick checks to see if you're ready to do your own SEO. I'm thinking if you're listening to this podcast, you're either doing it or you're trying to see if you're ready to do it, and this quiz is perfect. So if you are, questioning are you smart enough to do it, are you capable of doing it, all the things that go into the intimidation of those three tiny letters- Mm-hmm
SEO, I think that this quiz is for you. It is absolutely for you. So I love how we started the show this week with all the, you know, the, the kind of questions, you're here. But Denise, I know I'd like for you to add to that. I just want to invite everybody to come to the quiz.
Thank you, Kim. I love the way you describe it as just wanting to know where you are- Mm-hmm
which is what I did it for. It's not really a pass or fail or anything like that. Here are the important things that- you need to understand if you're going to take this on and feel, and have it do something for you, feel worthwhile, or have it be worthwhile. some people do a lot of things they say are SEO that don't actually do anything.
So I'm trying to do two things. It's twofold. Show you what the things are that matter, and then see where you are in your process so that you can get more information if you need it, or you can make decisions based on that. So thank you for describing that for me. And the bottom line is it's an opportunity that can bring you more listeners, more readers, more viewers, whatever it is you need, which is more traffic, more sales, more conversations and relationships, and that's what we all need as b- people who do business online.
So thank you for that, and thank you for being here with me, and everybody check out the show notes. The link to the quiz is in there, and we'll see you next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in a future episode, head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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