Sepisode 52
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Welcome to SEO Day Studio with your hosts, the Findability Queen, Denise Millet, and the Entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity, so much so that anyone outside the tech industry has difficulty getting to the real meaning inside the information.
Denise believes that every entrepreneur can benefit from search engines once they hear how they work in a clear and straightforward way. She is on a mission to help entrepreneurs get the content they spend hours creating included in search engines, so when their customers search online, they're findable.
Because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now.
Welcome to the SEO Day podcast. I am the official mailbag keeper, Kim White, and I'm here in the studio with the Findability Queen herself, Denise Millet. Denise, it's great to be here with you to help entrepreneurs and business owners get their SEO questions answered.
Hey, Kim. Thanks so much for being here with me today and all the weeks that we do this.
I love doing this with you, Denise. I learn so much. So let's get to answering some questions. This week's questions are submitted, again, I think I have grouped these out of the mailbag. They belong to some content creators in our audience, and they prefer we don't use their names.
Again, if you submit a question and you want a shout-out, give us the information. But if you give us questions and you don't want that shout-out, just let us know that, too. We're here to serve, let's say that.
Absolutely.
So question number one, Denise, is how do I know if my current SEO is actually good enough, quote, unquote?
Oh, good enough SEO. Okay. It's when your pages don't confuse people, and there's a clear match between what people search for and what they see. So do these pages clearly match what I sell or want to be known for is something you should ask yourself. Does the headline quickly tell a stranger what they'll get?
Um, are there obvious next steps? Like do you want them to join your list? Do you want them to book a call? Do you want them to view an offer? That's good enough in my book, and I think in mostly everybody's
book. So question number two: What are the minimum basics I need in place on my site that helps my SEO?
Hmm. Okay. So let's say the minimum SEO basics. Okay, so you need a clear homepage, and it states who you help with, what you do in one or two sentences. you need offers, one main step on that page, so the join the list, view the services, start here kind of thing so that you give them action to do when they're there.
then you need core pages, right? A services or offer page that clearly describes what you sell, because you don't want someone to guess what you do. You need to tell them, right? And then you need an About page that explains why they- you're the right person to help, how you got there, what it means to you that you do what you do.
not your resume, more about what they're going to encounter when they encounter you as a business owner to what their problem is. At least that's what I, I believe.
a resources page or a start here page, 'cause sometimes with so much things, you, somebody needs just like a clear start button that says, "Here's the, you know, here's where to go if you need this. Here's how to contact me. Here's how to start," right? You want to have, places where it's search-friendly, so their words are showing in what they're reading.
So they've come there, they feel comfortable, they know where to go, they know what to do to get answers.
I guess s- you know, okay, this could go on for a webinar here. So you got a headline. You have to have a headline. You have to have a phrase that they've put into search that's your keywords. You have to have a description, I'm sure a couple sentences that describe it. But you want plain language that they understand when they get there, no matter what it is.
So you've got a homepage, an About page, contact page, your services page. That's the basic that you need, and all of those speak clearly to what they should do and there are places for them to act. That would be my basic.
Well, I'm gonna call an audible real quick and just say that sounds more like a checklist, Denise, that somebody would really benefit from.
Audio is great, but I think sometimes when we're doing something like this, we need a visual. So I'm gonna challenge you out, out on the podcast to put that down in a checklist fashion and put a link to that in the show notes, because I think all of us can benefit from that whole list of things. But I think we need the easy button.
Challenge noted. I will, see what I can do, and that makes perfect sense.
Thank you. And by the way, y'all, make Tuesdays your SEO day because Denise is bringing the answers on Tuesdays. That's the day the podcast drops. So follow the show and mark your calendars. So question number three: Which SEO mistakes are truly harmful versus just nice to fix?
The most harmful are pages that confuse visitors.
Mm-hmm.
So pages that don't match the intent of why they came there or what the title is or the headline is. It's kind of like a bait and switch. Harmful, something I actually don't like very much, right?
Mm-hmm.
So a page promising one thing in the title but delivering something different, no clear next step.
Traffic lands, they scrolls, and they leave because there's nothing obvious to do. There's nothing that matches why they came there. That's harmful. It's very harmful for you. And then the other thing is if you have a page that has thin or, not a lot, just outline-y words, not a depth of content and/or duplicates, something you've duplicated across all, m- many pages or just reworded one line, that is not good.
Multiple pages to a search engine that have the similar or same things, they don't know which one to choose, so they don't choose either. And it doesn't serve you well when someone actually lands on it by however they do, not from search, but it also doesn't help search understand who you are, what you're about, or trust you.
So those are harmful things that you can do that would definitely hurt you and your people, and search engines won't like you.
True confession, if I find a bait and switch or something that they're not giving me an answer to, I'll block that. So I do understand the value of that, of our time. Of our time.
Mm-hmm.
So let's head over to a word from our sponsor today
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We are back talking about doing what good enough SEO looks like for entrepreneurs. Let's move on to our next question. So Denise, question number four is, how do I prioritize SEO if my time is limited? You understand this from being a business owner and entrepreneur.
Yes, I do, and happy to share. The most important thing that you have at the top of your priority, SEO priority list are the money pages.
Anything closest to sales, that describes your main offer, that leads to sales or a booking page or a giveaway that builds your list that leads to sales, those are the important things that your energy needs to focus on. Hands down, right? Then there's the maintenance, like routine, low effort things you have to do, like once a week update an older piece that's still relevant, add a little bit to it, make it more today.
You know, as they say, Change something one thing a week, like that kind of thing. And then linking is important in websites to help search engines and people understand things. So if there's a way you can link one page to another, a blog post to another page, adding a link to, as a maintenance thing, as you're editing something is a good thing to start doing.
And another way to look at it is just pick one page per week and check to make sure it's clear and it's obvious there's no confusion. That is two things, money and maintenance, and that's how I would prioritize.
I will say, Denise, just interjecting, my princess opinion, is that I think that whenever you're doing these things and you have them on a schedule like you mentioned in the last podcast of, you know, calendaring an hour a week to do these things, it makes it so much easier for someone when you're talking to them and sending them to your site.
It makes it so much easier for them to pick you and pay you.
Yes. So...
And we all get better over time, so if we have old stuff, we know we're gonna be better today than we were a year ago. So I love this advice.
Guaranteed. Better today than I was a year, a month, couple months.
Yesterday. Yesterday. Okay.
Question number five. I'm always sad for the last question of the day, but- Mm ... how can I make progress without learning all the technical jargon? Woo, I wanna hear the answer to this too.
This is an easy answer, actually, is the practical approach is you ignore the jargon unless it directly impacts a decision you need to make.
All right? Don't file it away like, "I've gotta do research to find out what that is." if you see a term, you kinda say, "Does this help me write or structure my content better?" If not, park it in the later bucket, right? You can have effective SEO while only understanding how people search, what they want to find, and how to explain your offer clearly.
Woo. That is very effective. You really don't need to know all the buzzwords and all the other stuff. This is about your content and your communication. And that's my bottom line.
That's like a SEO trifecta, those three questions. So thank you for answering these questions, Denise. We're gonna close the mailbag for today, but we will jump back in next week on Tuesday.
Don't forget, Tuesday. You did a great job of making it clear what SEO- Thank you ... is and how we can use it for our businesses.
Thank you for being here with me again this week, today, and thank you to all who submitted questions for us to answer.
I, I am very grateful for all the questions that come in so I can keep my official position as the mailbag keeper.
So Denise, I know that you truly believe that entrepreneurs can use SEO to enrich their bottom lines. SEO can equate to more money, just that is the bottom line. Search engines are unta- on a... I cannot say this in the right words. I am so sorry. Denise believes search engines are an untapped resource for many of, of the business owners we know.
So we s- you know, we think it'll help you too. I'd like to say out loud that you help everyone by doing different things to help them. You've gotten y- you know, you've given away a guide for keywords. You've done all kinds of things. You do this podcast. Very grateful for your generosity. But you also Thank you
down to me, because you have created yet another thing to help all of us, and that is the DIY, do it yourself, SEO quiz for seven quick checks to see if you're ready to do your own SEO. I will tell y'all, I got the privilege of doing the quiz, and it is absolutely incredible what I learned from it. I learned where I was at in my SEO journey, and it really did help.
So I'm gonna challenge everybody to go and take the quiz today. Don't wait. Take it today, and the link will be in the show notes. But Denise, what else do you have to say about it, because it's so good?
Oh, you know, search engines are that untapped resource, as you say, and I really just want to help people use them and get the more listeners, more readers, more viewers, more sales, more traffic.
Mm-hmm. Whatever the more is, because it's this group of 8.6 billion searches per day are done, and even if you've tapped into, a super, super infinitesimal piece of that- It's out there, and it's waiting for you to use. So, I'm trying to help people understand that you don't have to go to su- huge things to understand.
Do the things you need to do, and it can help you, and I really just want people to understand that. So Kim, I appreciate you doing all these things with me, SEO Day Podcast, and, other ways that we get together, and this quiz is meant to demonstrate exactly that, what you already know, what you might need to find out to feel better about doing this yourself.
So if everybody'll just go and take it, it's free, and the link is in the show notes, and we'll see you next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in a future episode, head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released, and stay in the know about SEO. Until next time
