Episode 51
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Welcome to SEO Day Studio with your hosts, the Findability Queen, Denise Millet, and the Entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity, so much so that anyone outside the tech industry has difficulty getting to the real meaning inside the information.
Denise believes that every entrepreneur can benefit from search engines once they hear how they work in a clear and straightforward way. She is on a mission to help entrepreneurs get the content they spend hours creating included in search engines, so when their customers search online, they're findable, because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day podcast. I'm the official mailbag keeper, Kim White, and I am here in the studio with the Findability Queen, Denise Millet. Denise, it's great to be here with you to help entrepreneurs and business owners find a way to get their SEO questions answered.
Hey, Kim. Thanks for being here with me today. We should talk a little bit about what we mean by today's show title, SEO Triage. So SEO triage to me, it means not fixing everything, just deciding what needs attention first so nothing critical slips through.
I like this idea, Denise. It's like website emergency room stuff.
So let's get to answering some questions. This week's questions were pulled out of the m- mailbag and were submitted by some content creators in our audience, and they prefer we don't use their names, which we totally understand around here. If you submit a question, just let us know. We won't tell. So question number one, what's the first thing I should look at on my website for
SEO?
Ooh, ooh, ooh, I have an answer.
Of course you do. Oh. You have all the answers.
I'll answer the questions. Okay. So here's my simple rule. You start where SEO and money meet, pages that can actually convert, make you revenue, draw clients in, all those things. It's where the bottom line is. That's where you start.
I heard someone say, "Get the money first." So question number two, how do I quickly spot pages that need SEO help the most?
Okay. Well, here's what I would start with if you're just beginning all this is, is you make a tiny triage list, right? So five or so pages. Because if you just start saying, "I gotta look at everything," no, no, no.
Make in your mind it's a small list to start with, right? You add your home page, your main service or your offer. There could be one or two of those if you have multiple things. you have a lead magnet that you're giving away for free. Make sure that that's on that list. So that's four, right? and then one or two, your main first two blog posts, maybe your most recent ones.
So that's five or six pages. And then for each of those pages, you do a quick check. Does the main idea answer your customer or client's question that they're going to have? Is that main idea in the title, the main big headline, and the beginning of the text, so that when they land on it, they know they're getting an answer to their question?
So when they come to visit, they're going to find the answer. That's your beginning triage, and if you can answer those questions, then you can decide to do what to do from there.
Great answer, and I'm going to remind everybody to make Tuesdays your SEO day, because this is the kind of stuff you can do when you're listening to the podcast.
You can literally take notes and do these things. So thank you, Denise. Question number three. What's better for SEO? New pages or fixing old pages?
Hmm. Okay. It's important for both to be aligned with what your people need, okay? So if your existing pages don't clearly explain what to do or sell, fix that first, right?
Because sending more traffic to unclear pages just wastes the traffic- Mm ... and confuses people and frustrates them. If your core pages are clear and good and they meet the criterion that we just talked about in the previous question, then layer on new content, especially content that answers more sub-questions, specific questions your ideal clients are searching for with their terminology.
Mm. Another great answer. Let's head over to a word from our sponsors today.
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We are back talking about doing SEO triage, just like going into the emergency room for your tech and website. Let's move on to our next question. Question number four, how many SEO tasks per week do I need to avoid the overwhelm? Like, how much do I need to actually do every week?
Okay, so this might sound a little bit controversial from an expert, but I want to say as many as you can do comfortably in 60 minutes a week.
Mm-hmm.
Whether that's in two half-hour spots or in four 15-minute spots, just carve out an hour on your calendar- Because in the end, consistency is better than intensity. You don't need this big SEO weekend where you fix everything and you get it all going so it's perfect. So you could start measuring.
Like I, there's a lot of pressure out there to get it up to speed and to get it... Don't do that to yourself because you'll just hate it. I hate it, and I do it all the time. So if you make it huge, then it'll never get done. You'll never feel accomplished. But if you allow yourself to carve it into a small, consistent piece every week, and that way you'll start thinking in bite-sized pieces, and you'll do it in a little at a time, and over time it'll grow.
I'm going to say calendar that wisdom, add that hour to your week, and join us on Tuesdays. So question number five: How do I know when I've done enough, quote, unquote, on a page?
Okay, so you've done enough for now when you meet this list of good enough things. let's call that, okay? Each page has a clear, specific title, not home or about or contact me.
It's got a real title that's got your keyword phrase theme in it in some way. You have one main heading, one main, they call it H1 heading, which is the largest you can have in the hierarchy. That's gotta have a variation on your theme, your phrase, your question in it. And you want to have the beginning of what you're writing, one or two sentences, have that phrase in it as well.
As well as throughout, you're going to have an explanation of what that theme is. I get that. Then you want to s- step back with that and say, "Okay, can a human being who comes to this page know who it's for? What's this page about? And what's the next step?" Right? So it has to have one natural phrase that this person would type in that's going to connect them to this page that they came to.
So make sure you give them their language, right? For example, if you're looking for a copywriter, you're not actually going to type copywriter in search engines, right? You're going to look for something more specific that's what you want. So let's say it's SEO copywriter for online businesses, or Pinterest marketing course for beginners, something specific.
That's what your level should be on every page you have. And then the, you want to have a clear call to action, which is the next step, right? Do you want them to book a call? You want them to take a quiz? You want them to buy a product? You want them to join your email list to get your download? Those things are important to have.
If you can get those, you've got a great done enough list.
Thank you for answering all those done enough questions, Denise. We're going to close the mail bag for today, and we'll jump back in next week, on Tuesday, by the way. You did a great job of making it clear what SEO is and how we can use it for our businesses.
Kim, thank you for being here with me today, and thank you to all who asked questions for us to answer.
Denise, I have to just brag on you for a minute because I appreciate so much the things you do to help all of us with our SEO. You know we have set records with our website following your, you know, your suggestions, so I think it's important.
But I think it's also important for you, sweet listener, to know that Denise has created something for you to know and feel more confident in your do it yourself SEO things. So she actually created a quiz for you, and it is an amazing DIY SEO quiz. That's a lot of initials. Seven quick checks to see if you're ready to do your own SEO.
I think it can build your confidence. I think it can show you if you've got some area you need to work on more than others. I think it's important. So if you will take a few minutes today and take the quiz, you're going to be amazed at what you learn from it. So it's in the show notes. The link to the quiz is in the show notes, and I think it's really important to note that Denise has been there.
She's been that frustrated, you know, with tech person, and she knows how to keep it calm and keep it real, and she is so extremely helpful. So this quiz is amazing. I really appreciate you, Denise, taking the time to, to do these things to help everyone.
Oh, thank you, Kim. You know, search engines are an untapped resource for many business owners.
Mm-hmm. And I really want to help each and every one of them experience more listeners, more lead- readers, more viewers, more traffic, more sales, right? More conversations. And SEO is an opportunity for them to do that. So thank you for being here with me, and thank you for doing this with me. And check out the show notes, everyone.
We'll see you next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in a future episode, head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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