Episode 50
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Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day Podcast Studio. I'm the official mail bag keeper, Kim White, and I am here with the Findability Queen Denise Millet. Denise, it's great to be here with you to help entrepreneurs and business owners find a way to get their SEO questions answered.
Hey, Kim, thanks for being here with me today.
Before we dive in. To answering questions this week, Kim, I want to talk a little bit about what SEO means for our friends tuning in. So the job of SEO as an entrepreneur just starting out is simple. Really it means helping the right people find the answers you are already giving in your online content.
SEO provides an opportunity for your pieces to reach more people with selective words structure and clarity.
Ooh, I agree. Denise, business owners working online are already doing probably 80% of what is needed. They talk to their customers, they answer questions and create content. And SEO refines what they're already doing.
Okay, let's get to answering some questions. This week's questions are submitted by some content creators in our audience, and they prefer we don't use their names. And remember, if you submit questions and you don't want the shout out, you just let us know so that way I don't inadvertently read your name out loud.
So question number one, what parts of SEO can I do without touching? Anything technical?
Great question. Okay, so you can, have a clear page and episode titles that match the phrases your ideal customers actually use, which are keywords. use headings to outline your content in a logical, easy to scan order.
Because people like me who scan first before they decide to read, need to have headings in an order that understand what's in there, which is going to help. You can also organize your site. So each page has one main job and one main topic. So all of this is just communication, deciding what is this page about and who is this for?
So here's a simple example. Take a vague title like Thoughts on Marketing and turn it into how to get your first a hundred email subscribers with weekly content. Very specific.
Very good, Denise. Great example. Well, our question number two is how can I improve my titles, headings, and copy for search without paying for an expensive SEO tool?
Great. Okay. So first I would start with one simple phrase. A client would actually type into a search engine. So for example, how to price my. Online course or a simple SEO for handmade business, right? Put that phrase or a close version of it in your page or episode title, your main heading, and your first one or two sentences of the description or the piece, and then you go and answer the whole question completely after that.
But that's what I would do.
Love it, Denise. Well, question number three is do I really need keyword research tools or is there a simpler way?
Oh, there's a much simpler way. So you use the search engine itself to do the research. open an incognito window, which. Just on the three dots, you select this and this keeps it from storing your search history so it won't impact future searches.
We talk about then other videos and then you type the phrase or the question you think might be a good key word and you see how it comes up. There's auto complete where you'll get other words as you're typing. There's people also ask where you can get alternatives to the words or different questions and use those too.
Find out more about the word you're talking about from the eyes of people that actually search.
Love that answer. Well, let's head over to a word from our sponsor today.
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We are back talking about doing SEO without being techie. Let's move on to our next question. Question number four. I've hired someone to do my website work. How do I explain what I want done for SEO?
Hmm. Okay, so first. It's kind of the same things you do when you're creating content for a piece. So a page is a piece, right?
So first you have one main idea or theme per page, and then each page has a title, a description, one main big headline, and all of those have the key words. You choose the phrase, the question, whatever the page's theme is about, and then you should review the content. For each page to make sure the keywords are represented and understandable within all the rest of the content around those main things.
So if you're providing the copy, then you're actually doing that ahead of time. If they're supplying the copy, then you get to review it afterwards and make sure it all ties together.
I love it, and I want to put a little interjection here. Don't forget to make Tuesdays your SEO day because this, the things that Denise is sharing today is absolute gold for your SEO.
So question number five in our final question today, if I don't have tons of time every week to dedicate to SEO, what is the best way to get results?
I love this. So do the work as you are writing your content initially. So you are already spending all that time. You already have to sit down. You have to come up with an idea, description, a title, all those things, right?
Well. Do that ahead of time with your keyword phrase that you're focusing on. Choose your theme. Make sure your title has it, your just your description of the piece, the first one or two sentences, and then put the rest of it in the content. Weave it through so your circle your efforts on connecting with something your people search for as a title or theme.
So just do that little bit of prep work ahead of time before you sit down and write, and then you won't have to rewrite.
That's such good advice. Well, thank you for answering these questions, Denise. We're going to close the mailbag for today and we'll jump back in next week. You did a great job of making it clear what SEO is and how we can use it for our businesses.
So thank you. Thank you. Thank you,
Kim. Thank you for being here with me today, and thank you to all of you who ask questions for us to answer. You know, Kim, I truly believe entrepreneurs could use SEO to enrich their bottom lines. Search engines are an untapped resource for many of the business owners.
For many business owners, and I'd like to help each and every one of them experience more listeners, more readers and more viewers from SEO to elevate their businesses. But I get it though. Not everyone is sure if they're ready to do it themselves, and I understand it can be intimidating. So here's what I did.
I created. The DIY SEO quiz seven quick checks to see if you're ready to do your own SEO. So if everyone will take a few minutes, they can make DIY SEO more clear for them and show them how ready they are to move ahead or what they need to find out to know if they could do it themselves. Take a few minutes, take the quiz today.
The link is in the show notes.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released and stay in the know about SEO Until next time.
