Episode 049- SEO For What You_re ALready Doing
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Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techie topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content and they spend hours creating included in search engines.
So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now.
Well, welcome to the SEO Day Podcast Studio, Kim White, the official mailbag keeper around here, and I'm joined by the brilliant, lovely, beautiful, amazing who is the findability queen Denise, I'm so happy to be with you, and it's great that you are willing to help all the entrepreneurs.
And business owners that send their questions in you, answer them. And I just appreciate you so much.
Oh, and I appreciate you back for being here with me every week and carrying that heavy mailbag and making sure that we get all the questions grouped together and it works for everybody. And so you make it so enjoyable.
Thank you. Well, I jumped into the mailbag this week and I perused it around a little bit and came up with some, I'm going to call them influencers, but they're content creators from different, I'll just say different places. Let's just say that. That want to be unnamed. I think they might think that, that would be a problem if they were named.
But anyway, I think it's really important to know that if you're sending questions in, you're more than welcome to stay anonymous. So we want to interject that, but if you want to shout out, let us know that too. But these are a group of questions that are from content creators. Question number one, if I mostly write emails, how can that help my SEO?
Ooh,
spicy. The email itself is not an SEO vehicle. You are correct, but you put all that energy into writing content in your emails that engages, that helps, that speaks to your people. Turn that into a page, a draft, or a webpage, or a blog style post or a podcast episode. So take all that work and convert it into another piece of content that does speak.
The SEO language to a search engine so that the rest of the world has access to all that time you spent writing that email.
Hmm. Don't forget that Tuesdays, all this brilliance drops every week. So be sure and follow the show and set aside a few minutes every Tuesday to implement the things that Denise is.
The gold that she is dropping. So question number two, how do I make my podcast more SEO friendly without changing the show? Ooh.
Okay. Well, let's talk about what SEO sees first is they see your titles, they see your show notes. So you can make sure that your episode titles tie into, simple keyword phrases that you think your people are looking for, and make sure that they're in there.
And then make sure your descriptions that you use anywhere of the episode include that as well, as well as your show notes and the portions that you use for. The major platform that it's on. If you can create a page per episode on your website, if you're like, I have my podcast. This podcast on Kajabi and Kajabi, when you host your podcast, there automatically creates a page for every episode, which is.
Amazing. And then you actually have an individual entry in the search engine for your episodes and they become searchable. So those would be my things that you would do for SEO. And then you're not changing the architecture of your show.
I love this and it ties right into the next question, Denise.
So question number three is what does basic SEO look like for a simple Kajabi site? With just a few pages with just what you were talking about, ho host your podcast.
Yes, and you know, let's be honest, Kim and I are, incredible Kajabi users. we've used the platform for a long time. I'm in my fifth year, Kim is.
10 plus years. So we know the platform well. We love it. We are also affiliates for the platform. So I'm not saying all this just because of that, but I know we have a lot of Kajabi users in our audience, in our community. So that's, I'm speak this question is one of theirs. So basic SEO for a Kajabi site, besides what the Kajabi piece is you got to think about each page having a central idea.
Central keyword phrase question, something that you're addressing on that page. That's the first thing. You don't want to have a bazillion ideas on every page. You want to have one. And then you want to make sure that the title, the description, and the URL, the page name itself, if you can make it keyword rich, if you can, if not.
That's okay. Use headings. Use subheadings, make it very readable, enrich it with graphics and media. If you do all that, you're a million steps ahead.
I love that. Thank you for answering that question. And we definitely are Kajabi lovers around. Here
we
are. Let's head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/at findability queen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
Well, we are back talking about content creators and a few influencers in that mix that had questions, and I love these questions.
Denise. Question number four is, do my YouTube videos help with SEO? What a great question.
Yes, they really do. Okay. So if you think about a video, the video content itself. Is helpful for SEO because you're answering questions, you're speaking to a topic, but how you tell the search engine about it is through the title, the description, using your keywords in the title and description or on your thumbnail.
You know, that image, that static image that's over the video when it's showing in YouTube. And then the other thing is. Think about what problem you're solving for your user and make sure some of your videos address those. Then they are going to be entries in the search engine that answer that person's question.
And a lot of people like video media over reading. So you're going to tap into a whole other audience of people that may not want to read blog posts or listen to podcasts. They want to see a video. So doing what is it? The Lover method? Is that what we said?
The lover method. L vnr Listeners. Viewers, Readers,
that's right.
modalities for people that want to consume your content. And creating video is just another way to address another type of searcher.
I love that, Denise. So our final question today, question number five is do I use my main keyword ideas on every page of my website?
Ooh. So, okay, so I touched this a little bit in the last one.
An answer to a question is a unit, right? So if someone asks you a question in search engine, they want what they get back to address that. They don't want it to just be a paragraph on a page about whole different other things, right? That's from the user's perspective. From a search engine perspective, if you have a page or a post or a podcast episode, and there are five major themes in it.
What's search going to I think is most valuable? What is the piece about when it reads it? It can't put it in five different places and say it answers a single question. It needs to have a unit to understand around. So you want to have one home for an idea on your website, so a page. Or a blog post has one idea.
Make the title, the description, and the content surround around that idea and your media and your assets, and then it becomes a solution for somebody. If you don't do that and it's all jumbled all over, then. You know, maybe it comes up for your name, but it's not going to be a solution for anybody if you don't address what they're looking for in one thing or one piece.
Did that
answer the question? You. You are brilliant. That's what I'm going to end the show with. Thank you for answering these questions. Oh, findability, queen did. We're closing the mailbag for today and we'll jump back in next week. You did a great job, as always. You made it clear for all of us of how we can use SEO.
So don't forget to make Tuesdays your day to listen to the podcast and to implement the things that Denise is saying.
Thank you, Kim, and I appreciate you being here with me every week. You do make it so, so much more fun when we do it together. We do have fun together, but I do know that, you know, I, I've recently.
Come across Something that I wanted to bring to everyone's attention is I truly believe that there are, entrepreneurs can use SEO to make their enrich their bottom line, and they can search engines are an untapped market for them, and they can find the viewers, the listeners, the readers that are out there looking for the things they're talking about.
Even if AI is answering their basic questions, eventually they're going to turn to somebody they need something from. Or a real person to validate what they're talking about and you want to be that person. So, but I know that's hard for entrepreneurs, especially ones just starting out to say, well, yeah, I could do SEO, this is great.
So, I get it. It's not an easy lift sometimes to believe that you can take that on if you don't have experience in it. So what I've done is I've created this quiz, it's called the DIY SEO quiz, seven quick checks to see if you're ready to do your own SEO. And there's a link in the show notes to the quiz.
And if you'll just take a few minutes, it's really quick, Kim. You did it. And, everybody in the community's done it and it's going to give you an idea whether you're ready or whether you need a little bit more help before you go there. So. that's what I'm offering everybody now, and I hope everybody will take a chance to, see if they're ready.
It's very exciting.
Thank you, Kim. Thank you again and we'll see you next time. I.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes.
We hope you enjoyed listening to this episode of the SEO Day podcast. Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time.
