Episode 48 Turn Old Content into SEO Gold
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Welcome to SEO Day Studio with your host, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content and they spend hours creating included in search engines.
So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now.
Welcome to the SEO Day podcast. I am Kim White, the official mailbag keeper around here, and I'm joined by the brilliant SEO Queen herself, the findability queen Denise Millet.
I love being with you, Denise. I just have to say that. And I appreciate all you do to help entrepreneurs and business owners learn a better way so that their SEO questions are answered, but they can implement them. So thank you.
Well, thank you for being here with me and for managing that, uh, heavy mailbag process, and I appreciate you being the keeper.
Oh, thank you. I'm honored. I'm honored for the title. Let me just say that out loud too. So this week's questions are submitted by some of our friends that use blogging for their businesses, and they prefer that we don't use their names only because they don't want it to be confusing. They want the answers, Denise.
That's what they really want. But we appreciate y'all, and you know who you are, who submitted them. So thank you. We'll just jump right in. Question one, which old post should I fix first instead of trying to edit everything? And I think this is a great bloggers question,
it is. Because sometimes you look at things and you kind of just go, oh, so much work.
Right? Well, I would start with, three to five posts that are still relevant to what you're currently doing, to what your current offers are, or whatever product you're doing, or. Whatever message you're currently sending or close to it, right, and that you're still proud of, that you're still find is on point with what you're doing?
I would prioritize. How to things and problem solving things because they still answer the most basic questions of your business. And I don't mean, like how to write a letter that AI could answer any day. I mean more like specific things about your business and about how you do things and keep it to be simple topics.
Begin with that.
So I'm gonna interject something because I heard you say something the other day that was brilliant among lots of things you say that are brilliant. But this one in particular was, you know, someone might do AI to ask a question about, like you said, write a letter, but then they want to know who is going to be able to do that for them.
And that's where I thought that the answer was gold because. They still need you. They still need you for whatever the thing is they're needing. So keep that in mind. I love these questions. So our second question is, how do I choose a keyword for a post? I already wrote very similar, but.
It's, but it, this is a little bit more specific.
So, say you wrote something and it was more of a basic thing and you want to jazz it up a bit, you might do that, sit behind the keyboard dreaming that we talk about, where you just imagine who this person is, what they look like, what they're in the middle of, what's happening, and then what are they typing in.
See how that marries to what you've written so far. So adjust the keyword and then, go do research on it a little bit. Type it into Google, look at, people also ask and auto complete. See if there are other words that. Are more common or that fit with your person a little bit more.
just do that feeling thing about what you're talking about and make sure it aligns with them. Because I didn't start thinking that way when I started writing my blogs. A lot of them started and they were very factual. I did not direct them to people. And the biggest part about SEO is.
Helpful, useful stuff. So, and it's for people, it's not for the search engine, it's for people. So if you can realign it to that and get your main keyword idea theme surrounded around a person and what you really think they're looking for, I think that's gonna help you a lot.
I love that answer. Remember to make SEO Day on Tuesdays, the podcast drops every week.
Remember to follow the show. Just have to say all that for all this brilliance Denise's like flowing with.
Thank you, Kim.
So our third question today is what are the quickest SEO fixes I can make to an old post?
This is great. So the title is Your First Quick Fix. You can get your main theme keyword idea in the first one or two sentences of the blog post itself, and then use subheadings to highlight things, break up the text, make it more readable.
But those subheadings can also have supporting ideas for the keyword that enrich. The status of that post and the value of it to search and the people. So that's what I would focus on.
Such a great answer. Thank you. Let's head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet.
Visit her YouTube channel youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
We are back talking about blogs and SEO. Let's move on to our next question. Question number four. Do I need to rewrite my old content or can I mostly just tweak it?
That's actually words like something I would ask.
You have to be honest with yourself when you look at a post, if you've done what we answered in the previous question, if you sat behind the keyboard. Put yourself in that chair and thought about what your person really wants, and you've done that evaluation before as you wrote this piece, and that piece marries to that.
Then you can just do tweaks. change the title up, make it more specific, add a little bit more description, rewrite the summary at the beginning. You could do that or add some headings, but you have to make sure it's matching to the person now. So I'm not gonna say you can get away with all tweaks.
I'm gonna say that you really need that alignment to what your people need.
Is this where we should say don't throw the baby out with the bath water?
Absolutely. Because sometimes you really don't need to rewrite the whole thing. You really just need to tweak it or enrich it and you're gonna get great benefit from that.
I love it. Question number five in our final question today, I'm overwhelmed with content work. How can I update old posts consistently? That could have been my question too, Denise.
Everybody's question, including my own. Okay. I think the best thing you can do for yourself is start small. So create a simple routine of one old post per week and do the SEO fixes.
Do the thought process of your an if you're answering what your person needs or a question they need, and do that for one per week, then reshare it. After you update it, put it into an email and reshare it. Put it on a social media post because that's gonna help you to get it re, introduced to people, not just the search engine.
So, that would be my advice. And keep it easy on yourself until you feel like it's easier for you to do it.
I love it. I hope you go and implement things today, sweet listener, because all this stuff Denise is sharing is for your sake, I'll just say that. So thank you for answering these questions, Denise.
We're closing the mailbag for today and we'll jump back in next week. As always, you did a great job of making it clear what SEO is and how we can use it for our businesses. Thank you so much
and thank you being here with me again every week, making this such, so much lighter lift for me and you make it so more enjoyable than just doing this on my own.
So thank you. And you manage that heavy mailbag too, so thank goodness we're
getting muscles.
you know, Kim, I truly believe that entrepreneurs can use SEO to expand their bottom line in their business. I really do. Search engines are an enormous market and a lot of business owners haven't tapped into it yet, and.
I know it can be scary, but they deserve to have the extra listeners, visitors, readers that are out there looking for their content. And so I think they can elevate their businesses if they do this, and I truly, this is my mission and make sure that they spend all this time, let's make sure they get the maximum.
Bang for that time. So to help people move forward and do some of these SEO things, I thought, I'll help them because I know Everybody's not sure they could take it on. It seems like it should be really techy, but it's not. it's pretty simple, but I want to make it easier for people to make that decision.
So I created the DIY SEO quiz seven quick checks to see if you're ready to do SEO on your own. And if you just take a few minutes, take the quiz, it's going to give you, an answer as to whether you're ready, whether you're almost ready, what are some things you can do. So, head over to the link in the show notes, take the quiz and see if you're ready to move ahead or what you might need to do to get yourself ready.
My double dog dare you to go do it.
I haven't heard double dog Dar in a long time. That's great. We'll see you next time everybody. Thanks Kim.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know.
The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast. Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time, I.
