046-DIY SEO for Entrepreneurs
===
Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day Podcast Studio. I'm the official mailbag keeper around here, Kim White, and I'm here with the beautiful Findability queen herself, Denise, Millet. Denise, it's great to be here with you to help entrepreneurs in business, business owners get their SEO questions answered.
Thank you for being here with me today, Kim.
It's great to share the space with you and do this, every week for people to get used to SEO and get all their questions answered.
Well, you have made a great difference in all of us that are in your community, so I think you do a wonderful job. I dove into the mailbag and found some, we'll call them anonymous questions.
They didn't want to be named, and I kind of grouped them up so that's what's going on today. This week's questions are from entrepreneurs in our community who would rather not be named right now. I get it. If you want to submit a question and you want us to give you a shout out, be sure and say that.
But if you want to be anonymous, we also get that. So just let us know that when you send your questions. So, Denise, question one this week is, what does do it yourself or DIY SEO actually mean for an entrepreneur?
It means using just really simple, repeatable steps like, having better titles for your content, for your pages, your blog posts, your podcast episodes, and some. Choosing keywords for each type of piece, that answer a question, and then just putting your energy on the things you can control versus trying to chase numbers and ranks and where you fit on pa, all that stuff.
Just, make your content better and understandable and valuable.
Hmm. Great answer. Well, question number two is what are the absolute basics that I should set up first for my DIY SEO?
Ooh, I like this one. So what I would do is make sure that your key pages on your website, so like your homepage or about page, your main service products that they have.
Clearly an answer to who you help and what you do, so that when someone reaches them, they're gonna get an answer to those questions. 'cause those are like the two questions everybody asks and answer them within the descriptions, the titles, the page names, wherever you can to make it very clear and you know, pick the keywords that people are gonna ask to get to you in those spaces.
Well, can I just interject here? I have a suspicion that the DIY SEO questions are coming from an audience where you spoke about this on a stage somewhere and they sent these questions in. I'm just gonna say that for them to.
So our third question today is, how do I find keywords myself without paid tools?
I love this one because it is so rich. Go to search the search engine itself and look at for a keyword you think. That you might be a part might be looking for. There are sections in there called people also ask, and then as you're typing, there's this feature called Auto Complete.
So as you type something in, a dropdown box comes up and shows you alternatives or descriptive words that go with it, use those, put those together and then pick, like what are your people going to ask when they sit down at. At a computer when they're trying to search for something and they're looking and search, what is the question they ask and answer that question, find different ways to word or phrase it in Google.
Great answer. Well, let's head over just quickly to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/at findability queen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
Well, we are back talking about do it yourself, SEO. Let's move on to our next question, which is question number four. What can I do to each new piece of content to make it more SEO friendly? I like how that's phrased. It's been,
I like that too. SEO friendly. I would say that your title and your description can be very clear so that your keywords are in it and understandable and match your people's language as much as possible.
So it's an instant win for them. It's an instant answer to what they looked for and put that in the very beginning of whatever content you're creating and then. Make sure you, you're like an intro piece that answers their question that they came for in the very beginning and then elaborate on it later so that they do get that win right away.
And you subheadings for people that skim, I forget about that, Kim. Like you and I, we're skimmers. So if I see just a block of text, I'm gone. So make sure it's easy on, easy for them to read.
Great point. So our final question today, question number five is how much time should I spend on DIY SEO each week to see progress?
I think I'm right about that audience sending in question that you were talking.
Oh, I think they were all interested by that. I would say shoot for 30 to 60 minutes a week. At most. And you know, just take one old piece of content that you have out there and make sure that it aligns with what your person's sitting down to ask now, and your keywords that you've chosen the question they're looking for an answer for, and that you have like one idea in it.
And. Just do a couple of those a week. You don't have to do the whole thing all at once. Just straighten out. Straighten out one thing and align it, and then track that page in your analytics and see if it changes over time. See if it gets you any different results. Give it time though. Doesn't happen. It change.
It's the long game. So I would say do a few at a time if you have blog posts or main pages and make some changes and then see how they work.
I'm gonna give a little clue to something, Denise, because I heard you say this somewhere, and we started implementing that, and our numbers for our blog posts have gone up like exponentially.
And you can tell because it is the ones that we're updating. Mm-hmm. They're, they're old content, but it's getting new. Eyes on it. So thank you for that.
Yes.
And, thank you for answering these questions today because we're excited to get the answers and be able to implement. Remember to make Tuesdays your SEO day by joining us every Tuesday.
We're gonna close the mailbag for today. Jump back in next week. You did a great job, of course, Denise, of making it clear what SEO and apparently DIY SEO is and how we can use it for our businesses.
Kim, thank you again for being here with me and thank you all who, who ask questions or. Pointed out your questions to us.
You know, Kim, I truly believe entrepreneurs can use SEO to enrich their bottom line. I really do. And search engines are an untapped resource for many business owners, and I want to help them. Tap into that, I guess, and each and every one of them should be able to get more listeners, more viewers, more readers to their content that they spend all this time grading.
So I. get it that it's hard to think about starting this up though, because you may not feel like you have all the resources and whether you know what you need to know. Right. So what I decided is I created this DIY SEO quiz. It's seven quick checks to see if you're ready to do your own SEO.
And it'll only take a few minutes. It's really quick. Kim, you've taken it. You know it's really quick. Hmm. And it should make it more clear for you, where you are and what you might need before you can go ahead, or if you're ready to go ahead. So take a few minutes on the quiz. The link is in the show notes, and it should, help you out a lot in moving forward.
And I just want to add, the guide that you've talked about in other episodes is still available, so if you didn't get it, don't panic, but go take the quiz today.
Oh yeah. Thanks Kim.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode. Head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time.
