Episode 040
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Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the Entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO or loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content and they spend hours creating included in search engines.
So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now.
Welcome to the SEO Day Podcast Studio. I am the official mail bag keeper around here, Kim White, and I'm joined by the lovely findability queen herself, Denise Millet.
Denise, thank you so much for being patient with all of our SEO questions and helping us all improve our. Business findings, we'll call it by answering the questions that we ask. So thank you.
Thank you for doing this with me all these weeks, Kim. It's, it makes it so much more fun to do it with you and you keeping track and keeping me on the straight and narrow.
I appreciate it.
I love it. Well, I jumped into the mailbag today and pulled out a, it's actually an older letter, Denise, that we've had waiting and it is from our. Sweet friend. We know this person too. It's Jill Oish. Jill actually co-hosts multiple podcasts. She's got a lot of episodes under her belt and she has some great questions today and I actually picked out her five juiciest questions to ask on today's show.
So if you're a podcaster, listen up. You're gonna want to know these answers. So Denise, our first question today is, does it matter for SEO if I have a unique cover for each podcast episode?
Ooh, officially, for search engines and crawlers and things that read pages? No, but let's talk strategy Kim. Because we know that people love multimedia, and if you have an image for your podcast episode and you get your episode has its own page, or the network you have it on, brings it in as its own episode.
Well, why waste the opportunity to give another reason for somebody to look at it, to look at the episode, so it doesn't have to be radically different. Some people do. You know, really cool stuff. I mean, I just changed the title on mine so that it matches, but it'll show up. So you providing multimedia makes it more attractive to people looking, as well as search engines do like multimedia.
So, yes.
Thank you, Denise. Jill's, next question is how does SEO deliver more podcast listeners?
Great question. Now we know, and don't quote me on the percentage. I want to say it's 35, but it could be higher than that. 35% people find new podcasts using search engines because the search facilities and some of the podcast platforms have been known to not be great.
Even if they've improved a little recently, they're not the best. So people do go to search engines to look. So that's one way. But then if you get your episodes as opposed to just the title of your podcast into search engines, you're providing more opportunities to connect with people, searching for specific topics.
So it just broadens your opportunity and that can bring more people to your website. And then if they like what they see there or they read and they listen to an episode, they could become followers.
Perfect. Well, I am giggling over the next question. I just want to put a little funny here. I am always making the.
Buckets and Boom Gates title too long. And I'm sure Jill is my co-host for that podcast. I'm guessing she's asking the question for that reason, but if the title for my podcast episode is too long, will it hurt my SEO?
And this is, again, is another situation where it's not black and white. Kim and I, I've got to be honest, because you can officially, put as many words as you want in there.
Okay, but search engines don't like spam. So if you say something in 25 words that could have been said in 10, and you have things in there that aren't related. So if you're just kind of putting things on the end to catch other things, you're diluting the power of being specific about what your content is about.
So. it's a fine line, right? Because you want to be specific enough to make it unique and to make it stand out and include something that's really going to showcase what it is. But if you go overboard, you could hurt yourself. If you go under board, you could hurt yourself, you know? So you have to look for that happy medium that says, this is my unique piece and these are the powerful things about it.
And I think. Matching those to what your people are looking for. And I think that helps you. there are other ways that a podcast title, episode title to convey important things in your show notes, right. In your description of the episode itself. And those are read as well, so yeah. That's my answer.
I'm sticking to it.
Point taken.
I swear it wasn't with you in mind.
So let's take a quick break and head over to a word from our sponsor for today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
Welcome back to the SEO Day Podcast Studio. I'm here with the beautiful Findability queen herself, Denise Millet. Denise, we have a couple more questions from Jill Oish, our friend and podcast host with the mostest, hostess with the mostest. Her fourth question is, do my show notes matter for SEO?
Yes. I will say that they're the equivalent of text on a webpage, an opportunity to provide more in-depth information about the content.
Now, audio is understood by search engines. They obviously have ways of translating these things, and they know in the background. But it never hurts to reinforce that. So it's not like you have to say everything there, like it's a transcript in your show notes. Obviously, there are services that attach transcripts to podcasts, so they're available as well for someone that's trying to read.
But think of your show notes as the webpage around your episode and give it enough meat so that people can understand it without being too verbose.
Well, our final question for today is, does it help SEO to put a list of topics with timestamps in my show notes, or is that just a waste of time?
I am gonna say again, it's helpful for the listener because in a lot of services those are, those become chapters or ways to fast forward to a specific point in the podcast, so that helps your listeners. So that's a really great thing. We can't ignore that. It is also similar to a webpage, like if you have a bulleted list.
Or you know, a list 1, 2, 1 through five or something like that, that shows emphasis to a search engine reader. And it helps using your keywords or things related that are important to a listener or someone who's looking for that kind of content in there. So it does help SEO to have them in there, but it also helps your listener.
Who is looking to find specific things, maybe, or maybe only has time to find a specific thing. So I think it's a helpful thing for everybody if you do.
Thank you so much Denise, and thank you Jill Olish, founder of Mama Outspoken. We appreciate your questions. I'm gonna close the mailbag for this week.
We'll dive back in next week. And Denise again, thank you for. helping all of us with SEO and all the ways that we can use it for our businesses. You are an amazing asset to our lives and our businesses, our communities, all the things. So thank you.
Thank you for all the things. I appreciate that I really do, and I appreciate everybody who submits questions and thank you, Jill.
I want everybody to feel like they can get little bits that help them along in the journey through this podcast. It's not meant to be, an encyclopedia. It's meant to be helpful. anyway, so I know keywords are the biggest part of this for people to start with and to get going and to make sure they understand and have the biggest impact, honestly.
So I created something for people, a free guide called Quickly Find Your Perfect Keywords. The Simple and Easy Guide to Being Findable and give some tips on how to enrich your keywords and find some new ones and maybe give you some suggestions. So head over to the show notes, look for the link, download your free copy today.
And I hope that if you have questions, you'll submit them to us and you'll keep us in mind. And on Make Tuesdays your SEO day, listen to the podcast, get a few things done while you're doing that, and makes this all that much better. So thanks Kim, and until next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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