Episode 039- keywords content
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Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day Podcast Studio. I am the official mailbag keeper, Kim White, and I'm here with the Queen of all findability, Denise Millet. Denise, it's great to be here with you to help entrepreneurs and business owners find out SEO, isn't it? Scary as they thought.
So thank you.
Thank you for being my, cohort here and taking care of all the influx of mail that we get.
Well, speaking of mail, I dove into the mail bag and I pulled out a couple of letters for today. The first one is from our good friend Donna Bender. Donna hosts a monthly live stream called The Big Show and Tell where she shows.
Strategy for branded products. And so her first question I feel like just makes so much sense. She said, I help businesses select quality promotional products for their businesses. Do I use the brand name of a product in my keyword phrase or do I keep it general to attract more?
Ooh, that's a good one.
This is really interesting. There's not a, black or white answer to this, Donna, so I'm going to do it by an example. Instead, if you had a Yeti Tumbler right, which is one of the brands that Donna helps people co-brand with, is that what people are going to use when they actually type into search? Are they going to use the word Yeti, Tumbler, or Yeti, whatever?
If yes, then yes, it goes in the headline and it goes into the upper part of the descriptions and the title, because it's something they're actually going to type. But in the case of Yeti, probably not, right? They're probably going to look for insulated something or heavy duty or. Luxury or something like that if they want a higher quality product.
But let's say you co-brand with Mont Blanc Pens, that's a luxury brand that people specifically want. Like there's boards of trustees or they're given a gift to a graduate, or they're given a gift to a, business people know that brand and look for it. That might be a case that you would actually use the name because they're going to type that in.
So I think you have to weigh what your people are going to be looking for. So that's my answer to that.
Thank you Denise, and I want to give a quick little shout out because Donna Bender is the one that helped get the mugs that we are holding. In case you're listening to the podcast and not watching it, there are.
Mugs that she helped us with. The SEO Day podcast official mugs, where they say, the findability queen says, make Tuesdays your SEO day, which I love. They're so nice.
And this is a, I'm a fierce entrepreneur from the Fierce Entrepreneur Summit for my sexy business.
I love it. We just wanted to give a little, you know, shout out and thank you to her.
Her, next question is, does the order of words in my keywords chosen for content matter?
Hmm. Okay. So
it doesn't matter what order your keywords are in for The search engine to understand what something is. It kind of makes the decision about what's important in your page by reading everything and putting it in context. But if you have a headline and you put, let's talk like we just did, Mont Blanc pen. Pen, customized, right?
If you say customized Mont Blanc pen, it's not going to make a difference. The fact that you have those words in the headline is going to make them all important. And when someone types in those three words, let's say they do all three, it doesn't matter what order they type them in, they're going to look for thing, they're smart enough to look for things, not exact matchy matchy, but in understanding and context.
So I'm not going to say. You have to have an exact order or anything like that, but I think you have to be logical about what somebody's going to put in. So. You don't want to put a word that's important as the 10th word if it's important, if it's something that they're probably going to put in. Think about what people are actually going to use when they search for something and try to get those as close to the front of your.
Headline or your title as you can.
Thank you, Denise. So, Donna's last question for this letter is how many words are needed for a piece of content?
This is a good one. We've talked about this before. I mean that people throw around, throw, I'm having trouble with my RS today. Throw around numbers like 1200 for a blog host or 500 for a webpage or whatever.
I am going to say, and this is where I kind of land everywhere, is that you need to have enough that it's helpful and useful, and it's not just surface. So to put a paragraph of 300 words out there that don't say anything specific is not really helping you or your page, or your content or the person who might look at it.
So the search engines are trying to find stuff that's helpful and useful. And in this day and age of AI answering a lot of basic questions and AI looking for answers to use from other people's content. You want to make sure that maybe you're not writing an encyclopedia about something or you're not presenting an encyclopedia, but you're not just skimming the surface.
because there's so many people that are skimming the surface. So you want to have something unique or approached in a unique way, or something that's deliberate enough that you know is hot is sought after by people. So you have to just be deliberate about you do. I don't believe that there is a hard and fast number of words that anybody should adhere to for anything.
And I know there have been all sorts of studies and surveys, and I'm sure they're valid, but they only have small sample sets of people that answer those surveys. So you have to. I think quality is better than quantity in almost every situation,
and none of them agree anyway.
True.
I agree.
So let's take a quick break and head over to a word from our sponsor for today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/at findability queen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
Welcome back to the SEO Day Podcast studio. I am still here with the lovely findability queen, Denise, Millet. Denise, let's keep talking about all these amazing SEO questions that are coming in. I have hopped into the mailbag once again to have the next set of questions ready. I got a couple of questions from another one of our friends who is actually the host of Lake Bloomer Living podcast.
She's an amazing human, Yvonne Marchese. She asked, do I need keywords in my podcast titles, or is my guest's name enough?
Wow. Here's another good one. Okay, so guest names. Guest names are a way we honor our guests by including them in the marketing of whatever they help us create. I don't think any of us can deny that.
If your guest is someone that is going to be searched for by their name, then yes, it goes in the title. In the beginning of the title, if what they're doing, what you're talking to them about is what's going to be searched for, then that is the primary purpose of your title. And you could have their name towards the end.
More than you would have. So yes, you need keywords with their name. I don't think, I think of very few situations. Would you use just the guest name and like an episode number? I think you really need to have a, what the conversation's about, to spark interest, to have somebody want to know what the conversation's about.
So I think you always need other keywords. The question is where do you put them? Because the things at the beginning. That are going to show in search on the page, the first 60 70 characters. They're the most valuable. So the question is where you put their name.
Great answer.
Thank you.
So last question for the show today is, how can I get my podcast episodes into search engines instead of just the name of the podcast?
It's a great question. And you know, Yvonne, a lot of other people have asked this too, and I know we've touched on it at different times. I have to say, things are changing. So there are podcast platforms that you release podcasts on that will never be read by search engines, and I'm not going to name names, but there are some.
And then there are others now that are out there in other networks that are allowing search engines to read them. So the individual episodes could get in there. But if you're not on that network and you haven't submitted your podcast to it, then you may not be read. So there's, and it's changing. So my advice would be to go back to what we've talked about before, is to have a page on your website for each podcast episode.
That way you control that your episodes get put out there into search engines because the search engines are reading your website. They are, you're on a schedule. And they come and read it. And if you have a new page added for an episode, they're going to read that and create a catalog entry for it. Of course, you have to have the right keywords on it, and you have to have the right things people are looking for before it's served up.
But you have to, you get to control that as opposed to the networks do so.
Great answer. Thank you, Denise, for being not only a podcaster, but a friend to podcasters who are trying to figure all the SEO stuff out. We're going to close the mailbag for today. We'll jump back in next week. You did a great job as always, answering questions and helping us all understand.
More about SEO and how to apply it.
Thank you, Kim. And I'm hoping everyone's making Tuesday their SEO day, so they can listen to this brief podcast every Tuesday it releases and while they're listening, they get a couple of things done on their content and help their SEO journey. And as part of that, I'd like to help people with the keyword piece, which is.
The foundation of everything that you do in search, and I've created a guide called Quickly Find Your Perfect Keywords. The simple and easy guide to being findable gives you some suggestions on how you can enrich your keywords that you're using. So head over to the link in the show notes and get your copy today.
Until next time, I'll see you later, Kim.
Thank you for joining Denise and Kim in the SEO Day Studio for today's discussion. If you would like one of your SEO questions answered in the future episode. Head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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