Episode 036 YouTube and Your business
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Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisper Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day Podcast Studio. I'm the official mailbag keeper, Kim White, and I am here in the studio with Denise Millet, the Findability Queen herself. Denise, thank you for giving business owners a place to get their questions answered about findability and the big SEO.
Hey, Kim, thank you again for being here with me and doing this with me and saving me all the trouble of managing that mailbag. I appreciate it.
You are so welcome. So I don't have a clear answer. I jumped in the mailbag and pulled out a letter that had multiple questions, but I don't have a clear answer of whether we have permission to give a shout out.
So I'm going to just say it's anonymous because I don't want anyone being mad at the mailbag keeper. I just want to say, so question number one for this week is. Is putting videos on YouTube of value to my business.
Wow, that's a good one. And you know Kim, I think yes, because we create so many different types of content for our business and some of it is fleeting social media that just goes out there, or our websites that hang around, but they also change YouTube's an opportunity to put a format out there that people like to consume.
They really find. A different way to learn things and it stays there forever. It's evergreen content, so it's not something you have to maintain or manage. You put it there and it stays on your channel or your playlist until you take it off. So it's really there for a long time. You don't get that opportunity as much you do with a podcast, but blogs kind of roll off and they get more relevant.
You know, it's just different. So I think it's worth it. And they do say that there are a stat, 62% of internet users in the US access YouTube every day. That's a lot of people.
It's a lot of people. That is a very, very big number. So, yes. Your, people that you are giving a solution for from your business are on YouTube.
If anyone hasn't told you that, you heard it here on the SEO Day podcast,
they're there. They're searching.
So question number two, is it better to use YouTube shorts or videos for my business?
Well, that's a good question because I'm gonna take this back to any other kind of content that's out there is you have to know who you're reaching, why you're reaching them, and what's best for them.
So for example, if you have a group of people that, that you are thinking, they're just scrolling and trying to catch their attention with something that's new or exciting or whatever, and they're just looking for something new, then maybe a short is a way to catch their attention. If you have somebody who's gonna ask a question and they're gonna want to learn how to do something.
You're not gonna find that in a 30 or 45 second short, they're gonna want a video. So you kind of have to know what you think they're reaching out for, why they're going to the platform and what you have and that connection before you decide which format to choose.
Great answer, Denise.
Thank you.
So question number three is, does it help to connect my videos to my shorts on YouTube?
Absolutely. So we've, we were talking about the nature of shorts. As people are scrolling and you're catching their attention with something in a very short piece, well take that attention and put, an end card or a link. Do one of your videos. If they want more information, if they open up the description on the short because they're curious, they'll see that there's a connection to a video there, and then you can move them into more of your longer form content or something that might show them other things that you do or you talk about.
So it's a great opportunity to make a connection into more content.
The easy button, Denise. The easy button is what we're looking for.
Right. And you know, we have to say too that, uh, 63% of people are using their mobile devices when they're going to these platforms. And shorts are a great scroll through way similar to social media on mobile.
They're easier to do on mobile. That's where people are looking at it. So if they're on mobile and that's what they're looking through, you want to be able to connect them to other things.
Perfect. So Denise, let's head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet.
Visit her YouTube channel youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
We are back talking about SEO and YouTube. That is very important to a lot of businesses. Denise, I have a fourth question from our, not sure if they're anonymous and don't want to betray anyone's confidence.
So our, our questioner asked, Oh, I missed the question. I'm so sorry. Okay. They asked do people make purchases from YouTube? I'm so sorry for that. Do people
That's okay. I lost it at two. I completely missed the last one. So we're, we're batting a thousand today. yes. They say that, well, I have a statistic here.
It's 87% of viewers have made a purchase after seeing a brand on YouTube. So
that's a big number.
Yes. and I'm, I think we see this in a lot of search as people are going to do research In search and in YouTube on videos as a way of finding reviews on things to see if it's really something they're interested in or to get validation before they make a purchase.
So I think it's very valuable to either present a video on how something works. What the actual something looks like or an experience in yourself even so that they can gauge who you are and get their own, make their own assessment before they make a choice. And I think it's a very valuable thing.
People like real people. testimonials or real people opinions. I'm gonna say that's what I look for
me too.
Just my little 2 cents there. So our final question for today is, how long should my video be on YouTube? Nope, that's not what the question is. How long should videos be on YouTube because the video needs to stay there.
Um, the length of the video. On YouTube is what we're talking about.
Here we go.
So I'm gonna go back to like when we talk about blogs, right Kim? When we talk about anything, it should be as long as it needs to be to treat your topic and make it useful and helpful for somebody. So there is never gonna be, I'm never gonna agree with, you must have five minute videos, or you must have under three minutes.
People can give you those opinions and they say that, the stats show that the ideal video length is seven to 15 minutes, but if your topic needs three minutes and you do it well, and you do it in depth and it satisfies who's looking for it, then that's what it should be. if you need something that's 15 minutes and you're worried it might be too much to do a part one and part two.
or if you have something too long. But I think that people don't want you to waste their time. They don't want you to add fluff. They want you to get to the point, share what you know, help them out. And that's gonna go much farther than you trying to, just talk for a certain amount of time.
I love it. And with that in mind, Denise, we are not wasting anyone's time today. Make Tuesdays your SEO. Put it on your calendar. Make that your day to do your SEO. Let me rephrase that. Me and my tongue tied today. Thank you for answering these questions, Denise. We're gonna close the mailbag for today and we'll jump back in next week.
You did a great job of answering. Questions about SEO, making it clear for all of us how we can use it for our businesses and as creators.
Thank you, Kim, and thank you to our question submitter today. Whoever you, you are, if you have questions, please go to the link in the show notes and give us your questions as well.
And I've created a guide to help you with the first step of SEO, which is finding the right keywords that work for you. And it's called Quickly Find Your Perfect Keywords, the Simple and Easy Way to Be Findable. If you head to the link in the show notes, it'll take you to download a copy today and get you on your journey.
I do say that, if they can't find you, they can't do business with you. But I also want to talk about Tuesdays. I know I have a lot to do with my business and I know you do too, Kim. And so I say make Tuesdays your SEO day. Make it the day you're going to listen to this podcast. You're going to put a task about SEO on your calendar and give yourself a half hour of time to do it because if you put it into your calendar and you make it your SEO day, you'll get things done.
And it's hard sometimes to get all those things done, but if you remember that tuesday is your SEO day and you should do one thing SEO wise for your really a great accomplishment. So thank being here with us, this episode and see.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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