Episode 017-e
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Welcome to a special replay episode of the SEO Day podcast. I'm rounding out my first season with a special top 10 countdown of the most listened to episodes for 2025. Number five on our countdown list is episode 17, podcasting Considerations. Things to keep in mind when planning. This week's replay addresses some common questions you may have when podcasting for your business, and we hope to help you, my fellow entrepreneur, take on podcasting with much less stress so you can share your uniqueness easily with your customers who are out there looking for solutions.
Welcome to the SEO Day podcast. I am the mailbag keeper, Kim White, and I am here with the Findability Queen herself, Denise Millet. Denise, thank you for giving business owners a place to give their questions answered about findability and SEO and a day to do it on Tuesday's, our SEO day around
here.
Right. Hey Kim. I'm so glad you're here, and thank you for doing this with me every week. It's amazing.
You are so welcome. I'm very excited. I dove into the mailbag and came out with another letter with multiple questions on it, Denise, so I hope you're ready to roll up your SEO sleeves and help our next letter writer, which is Adam Rothenberg.
Adam is known as the a media personality, the interview king, and he has an entertainment platform where he has. Entertained almost two and a half million visitors in the last couple of years. Yeah, thanks to following your advice, Denise. Let me just put that little note in there, but he has some more questions and I love that Adam's always asking and learning.
His first question is, does the length of my podcast matter?
And let me just say caveat. Adam has gotten these great results maybe because he heard things from me, which is awesome, but he's put in so much work and so he gets major, major kudos and credit for that answer to his question. Does the length of the podcast matter?
No, I don't believe it does. I believe that you have to know your audience, what your audience is looking for, and give them what their. What they're telling you they want. Now, I'll tell you some things that some studies will say that 60% of people that listen to podcasts listens from beginning to end, right?
So that's a great thing. And so podcasts listeners are very attentive and they're usually listening in the background while they're doing things. And so they listen. They wanna hear the whole story, so that's great. There's also some. Stats that'll say the most popular podcast time is between 20 and 40 minutes is the length.
That's like the sweet spot, but I don't think that's necessarily the only way to be, because people's attention spans vary based on what you're talking about and where they are when they're listening and all these other factors that only you know, as your business owner, I think you have to make that decision.
I love that answer, Denise. Thank you. So Adam apparently is talking about his Baring it all with Call Me Adam podcast. And I know that his stats are pretty amazing. He's got almost 50,000 downloads already. So these questions make a lot of sense to me because next question is, do I need to modify my show notes if a link changes.
He's always linking to someone that he's interviewed.
Yes. That is the beauty and the curse of linking, because the beauty of it is that you're helping your reader, your listener. Get a link to the next thing or something you're giving away or another person and you're helping them. So that's the reason you do it and it helps your search engine, all those things you put on your pages.
But at the same time, if the link is broken, it also can take away from your credibility. So I don't wanna say it's evergreen content, it's content that's gonna live out there forever. So you wanna keep it as up to date as possible. So here's where I would draw the line. If I, and in Adam's case, I know what he links to.
Some things he links to are events that have a short time span that aren't always gonna be out there, or ticket things or whatever. I wouldn't worry about that. I would worry about if something on his website changed. If his major information changed or he opened another website, or the name of his podcast changed, or something major like that, I would worry about going back and keeping that up to date because you don't want people not to be able to find you the creator of that content.
But when you have links that are fleeting, I'll call it, I wouldn't, that's, I would not go back and fix that, even though I know it might create an error for somebody, but somebody can't expect. The ticket thing to be there for a show that happened three years ago, right? Or the person you're interviewing, if you link to a popular site like IMDB for their background information, that's a site that's gonna be there for a long time.
So you can rely on that. But if you were to put it a link to somebody else's website who you interviewed, you don't know if they're gonna keep that site forever. So you're creating a situation where you might have to worry about that. You can't control all those things. You kind of make yourself a little bit too crazy.
So that's my long-winded answer to say no. Is that like a good answer or a bad answer? I dunno.
It's a great answer. So Adam is the interview king. He interviews celebrities and like Broadway stars. He's really in the know with people, and I love his question. If my guest has a copy of the audio for an episode, what happens if they put it on their website?
It's not a problem because, see if I can explain this. If you have the same thing in your website or on your pod platform and your website's identical, then that's duplicate content under your name. If somebody else has the same content you do, they put it on their website, it's under their name. So it's their name slash whatever the content is, and that content is there.
So the matching between different sites doesn't always happen, and I don't think they're ever gonna use exactly the same title you use or description for these things, or text you put with it, or image captions or whatever they do. So. The audio could be the same underneath, but everything around it is gonna be different.
So I think it's totally safe.
Thank you so much for answering that, Denise. I know he is concerned. Let's head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
We are back talking about Adam from Baring It all with Call Me Adam podcast. More podcast questions today, Denise. So the next question Adam had was, do video podcasts do better than audio podcasts?
I think that there is some. Evidence that video podcasts are growing more than audio. But audio is huge. I mean is huge.
And there's always a group of people that are. No, let me explain it this way. When you have audio, you and people listen to podcasts, that's a certain kind of consumer of content. When you have someone viewing something in a video, that's a different kind of consumer. So I think there's always gonna be a place for both, in my opinion.
I think you're gonna see it rise and fall. It's gonna seesaw for a while because I think it's. New for some people and the platform that has a lot of videos on it doesn't have that many podcasts on it as much as the other pod platforms do. So I think there's gonna be some equilibrium that's found. And so I don't think one's better than the other.
I think it's always gonna be what's right for your people.
Great answer. Okay. So Adam's final question for today is, is it important to put a guest's name in the title of an episode?
I think this is also knowing your people, right? So you wanna give recognition to your guest, so that's always the proper etiquette thing to do because you're highlighting them as well as yourself, right?
You have to know what your people are gonna be searching for too, to connect with that episode and what's gonna speak to them. So if the name of the person is going to be something they're searching for or creates recognition for them when they see it, then yes. If it's not quite as important, and I hate to say that because every guess is important, but you might put it later in the title so that the words upfront in the title are the things you see in search engines more that would connect with your people that are looking for your type of information in your episode.
So. I think yes, it should be there, but I think the question is where do you put it? Do you have to put it up front or do you have to put it a little further in because you wanna use that 60 to 70 characters to display something about the episode that's gonna resonate with people looking for it.
If you're a great example of this, Denise, and that is he just interviewed the Righteous brothers.
They will bring up somebody in the title, but if they used my name, I wouldn't come up. So I love it.
And the question is, did Righteous Brothers come up or their names? It's righteous about it. So the actual artist's name. Albeit nice. We have to give them credit and they're incredible people. But who are people really searching for?
You know, we're thinking about SEO. We are in the SEO Day podcast. After all, we have to look in the lens of SEO, right?
The juicy lens around here. That's what I'm gonna say. Yes. Thank you for answering these questions, Denise, and we're gonna close the mailbag for today and we'll dive back in next week. You did a great job of making it clear what SEO is and how we can use it for our businesses.
And our podcasts.
Thank you for being here, Kim, again, I love that you do this with me every week. It's just so fun. Thank you to Adam for all your list of questions. It's so great to dive deep into a topic like this. I can't tell you, it's been so fun. We've done so many podcast episodes. It's great. I know everybody's on the different journey for SEO, but I know there are a lot of people that are stuck.
Where do they start? Keywords are the biggest thing you need to do to start with. So to help people get started, I've created this guide called Quickly Find Your Perfect Keywords, A Simple and Easy Guide to Being Findable. It's a free download. If you look for the link in the show notes, you can head over to my website and get your copy today, and it'll get you started on your whole SEO journey.
And then you can make Tuesdays your SEO day and you can listen to the podcast while you're doing your updates for your SEO. So thank you so much. Take a minute to get it. And Kim, thank you again and until next time. Bye.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion.
If you would like one of your SEO questions answered in the future episode, head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast. Follow the show so you can hear when new episodes get released and stay in the know about SEO.
Until next time.
