Episode 021
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[00:00:00] Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the Entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.[00:01:00]
Well, welcome to the SEO Day podcast. I am the official mail bag keeper around here, Kim White, and I'm joined here in the studio with the Findability Queen herself, Denise Millet. Denise, thank you for giving business owners a place to get their questions answered about findability and SEO. Hey Kim, thanks so much for being here with me today.
You're such a trooper to do this every week with me, and I know people appreciate your organizational skills. With that mailbag, it must be getting heavy. I already dove in this morning and grabbed out. we have a submission by Cece is actually someone who is on our team that was asking questions for one of the clients we work for.
So I thought that was cool, but Cece asks. If I'm adding or changing keywords on a webpage, do I delete all of the text and [00:02:00] start over? This is a kind of a tough one because here's what I want everybody to think about. Really, it's not whether you should delete it all and start over is how long has it been out there?
If it's been out there a long time, then there's a chance that the content on that page has been, I'm going to use this terrible word ranked. Has been qualified by the search engine. And so they might have a regard for it. They might feel like it's a good page and they might want to use it and it's good for your reputation.
So do you really want to delete everything and they gate what may have been? So you need to think about that. You need to think about what this subject was and what you're changing it to, and is there a way you can blend it into the next. Right, because we never delete pages. So I get that you don't ever want to delete a page because that's worse.
It makes a link break. But if there's a way that you [00:03:00] can keep the thought or the theme or the topic and just add to it or modify it or, make it bigger in some way or. Do you know what I mean? So if that's possible, I think you should do that. If you're changing directions completely, then by all means take the text off and redo it with your new keywords.
You, can't change the name of the page, but you could change the title and the description and all those other things and let it build up its own reputation going forward. So it's really you that has to decide. Why you're changing it, what you're changing it to, and whether it's a sub subcategory or whether you're starting from scratch.
So I think you can do either, but you just have to decide how long it's been there and whether it's valuable as it was, and whether you should add to it or not. Thank you, Denise. Cece's, next question is that she linked to an interview on someone else's website. [00:04:00] But the site isn't there anymore. How does she fix the SEO for it?
So the SEO part is actually the physical link that's now going to be broken. So the way you take that out is you take out the link and you could put a sentence in there that refers to the person that you did the interview with and you know something about them rather than pointing them to that site.
You were getting some credit to your reputation by linking to something else, but it was really there for your visitor, your reader, your viewer to see. So by taking it out and just giving them a couple sentences to describe that person or their connection you had or something like that, you're still giving them supporting information about who they are for the interview.
So just take the link out so it's no longer broken, and put some text in there and I think you'll be fine. Thank you, Denise. So Cece also [00:05:00] said that the webpage isn't showing up in search. How can she fix it? Okay. as I tell everybody I work with that, you need to use the basic website,
Tool, which is Google Search Console. So you need to make sure that your website is connected to Google's tool, Google Search Console, and there's instructions on the internet for how to do that. What that will give you is it tells you what the robots encounter with your pages for your websites. See if there's an error.
See if there's a reason it's not putting it into search, and that's really the only way you can do research on what's happening in the background. Now, if everything checks out and you get all the green lights that it does, all that you'll see on the tool, you can actually request that link to be submitted individually so that they will read it again, and that's really your only [00:06:00] recourse to try to get it in there.
I think you need to use Google Search Console first, and yes, there's Google Analytics and it gives you so much more features, but you really need to do the website only portion, which is the search console first. Can I just say that making Tuesdays our SEO day is such a powerful thing, and there's something, if you're not already connected, there's your homework.
So let's head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/at findability queen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
We are back talking about [00:07:00] websites and SEO, and we're here with the amazing, brilliant Findability queen Denise Millet, who is answering questions and giving us things to do. This Tuesday, this beautiful Tuesday, I'll say Denise, and we had pulled some questions from the mailbag from Cece one of our team members.
She is asking also, will adding a video link to YouTube from the site help the SEO. So she is working for one of our clients and she is trying to do some things to make sure they're doing well and she's asking questions, which makes me so proud. That is awesome. So usually when you put a link into something, we talk about it, it being good for your reputation.
Because you're linking to other sites that have credibility and they link back to you, and that's a good thing. So that's good per se. But the best thing that linking to [00:08:00] a video does for you and SEO is it makes your content more rich, more exciting for search engines because you have different media in it.
We're in a multimedia world. So flat text, flat words on a page, albeit some people really like it. Most people want to see graphics, they want to see color, they want to see video, they want to hear audio. So the more you add that to your content, the better you're regarded, I have to say. So yes, linking to YouTube gives you some credibility because you have a channel there and you're creating other content, but really it helps boost the content piece itself.
To be more helpful and useful. Thank you, Denise. And our final question today, still from Cece, will it help the SEO if I put a link to another article in a blog post? Yes. And this is also [00:09:00] the helpful and useful piece. Yes. Linking to another article, whether it's your own or another sites helps. Enrich your content and it gives the visitor more information.
Hopefully they're related things that you're pointing to, and going out to another site that's got a good reputation is really good for you too. But again, you're creating better content because you're enriching it with links to other things. So not only multimedia, but you're expanding on the topic.
And making it more useful for people, so yes. Thank you for all that you do for all of us. Denise Millet. Let me just say that, thank you for answering all these questions. We're going to close the mailbag for today, and we'll jump back in next week. You did a great job, and I appreciate you making it clear what SEO is and how we can use it for our businesses.
So thank [00:10:00] you. Thank you. Thank you, Denise. And thank you, Kim, for being here with me again. And thanks Cece for all your questions. We love to get the whole list from people. We're getting a lot of those lists, Kim. It's really awesome. So I love it. If anybody has questions of the future, there's a link in the show notes where you can submit your questions.
I also want everybody to choose, spend Tuesdays and make Tuesdays their SEO day. So put some time on your calendar to do some of your tasks. And the first thing that you do in SEO is work on your keywords. So I've created a guide. Called Quickly Find Your Perfect Keywords, the Simple and Easy Way to Being Findable, and you can head over to the link in the show notes and get your copy today.
And we hope that you'll come back next week on your SEO Tuesday and listen to the next episode and get some things done and help your business out in search engines. So thank you so much and we will see you next time.
Thank you [00:11:00] for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time, I.
