Episode 018
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Welcome to SEO Day Studio with your host, the Findability Queen, Denise Millet, and the Entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity. So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Welcome to the SEO Day podcast. I am the official mail bag keeper around here, Kim White, and I am joined by the lovely Findability Queen herself, Denise Millet. Denise, thank you for giving business owners a place to get their questions answered about SEO in the beginning of being found.
Thank you for being here, Kim, and I appreciate you helping me sort out that mailbag and, dig through the piles of mail we're getting.
I jumped into that mailbag and found a great question from Adam Rothenberg. It's actually multiple questions, Denise. I love these multiples. Adam is known as the Interview King.
He is a media personality and has created an entertainment platform called callmeadam.com. He's already doing a lot of what you have shared, which is getting him a lot of results. Let me just say that millions of visitors, but he asked a great question right out of the gate. Is SEO for podcasts still relevant?
Yes. I'm going to say flat out. Yes, Adam. I believe that the pieces of SEO, picking your keywords, connecting with your audience, putting it in the right places, picking your themes to the things that are relevant for your audience are all still super helpful to bring people to you, and whether it's to your podcast or to your platform or wherever it is, I still believe that those foundational things make a huge difference.
And there are so many podcasts coming out every single day. I think I read in Podnews that 11,000 new podcasts are published every three days. The number of active podcasts is increasing 70% year over year, since 2023. So things are still growing. And so if you're trying to stand apart in that field of all these podcasts, and you're using SEO and you're bringing the people to you because you're speaking their language, then you are gonna get the increased traffic and the reach that you want to have.
I love that answer. Denise and Adam has a podcast called Baring It All With Call Me Adam. He does a lot of things with celebrities, just so everybody knows it's a fun entertainment podcast, but he also asks the question, do podcast sponsors expect me to understand SEO?
I think yes, I think it makes you a better candidate for sponsorship if you understand SEO because you're gonna benefit the sponsor by having the ability to put the right keywords and pick the themes and the topics that speak to the audience. And I think that's an advantage for them to have you use those tactics and they're more likely to choose you if it brings more traffic to the podcast and advertises them more. So, yes.
Thank you, Denise. And Adam's last question for today is, why should businesses create a podcast to advertise their business?
Why should businesses create a podcast to advertise their business?
Well, I think that podcasts are unique vehicle to share your ideas with groups of people that listen to or view that kind of content.
So I think it's another way to get subtopics and more in-depth content to your audience and connect with them in search engines so that they can be brought back to your platform. To find all the things about you to, so you catch them at a point of interest and something they're thinking about or they're wanting to know about.
It's a more detailed thing and you've gotten it into the search engine and they can find you. And so I think, Podnews mentioned that 50% of marketers now are using podcasts to reach their audience. And I think it's similar to a blog, it's another way to have a subtopic that you're talking to someone and it leads them back to you.
Well, I know I've personally talked to Adam about his podcast and he is getting tens of thousands of downloads. So if you're a podcaster listening, pay attention. I'm just gonna say so. So Denise, I think we need to head over to a word from our sponsor today.
This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day.
welcome back to the SEO Day podcast. I am the official mailbag keeper, Kim White, and I'm here with the Findability Queen, Denise Millet.
Denise has already taught us that findability is the first step in SEO, so that's a big deal around here on SEO Day. Of course. Make Tuesdays your SEO day, y'all. I have another question, Denise, and we try really hard to get questions from people who want to give us their names so we can share out loud who sent it. But I have a couple of questions that actually came in anonymously, and I don't wanna neglect them being answered. So the first one is from an anonymous asker, we'll call it, which helps more with SEO A video or audio podcast?
This is a tough one because it's not either or. I think it has to be based on who your people are that you're trying to talk to, I saw these stats in Podnews that 50% of Gen Z prefer video and millennials too. 50% of millennials and Gen Z and that 31% of Gen X listeners lean towards audio only, and 25% of baby boomer boomers prefer video podcasts. So they're getting more interest in podcasts. They're like the least broadly represented generation using podcasts. So I guess video's growing on them. I think you have to understand who you're talking to and pick the one that resonates best with them. Now you can do a hybrid, you can do an audio only podcast that you put clips out of on video. So you really have to figure out what your people are going to want to hear or listen because there are preferences. I have preferences how I operate during my day. I have podcasts going on in the background. Some people can't do that. they only watch things when they're not doing anything else. You really have to understand your people, to get the best bang for your buck in SEO and getting those links into search engines that they're gonna resonate with and they're gonna wanna click on.
So our last question of the day is also an anonymous asker. This is my professional term. So y'all don't try that at home. The anonymous askers ask, my podcast is published on a certain pod platform. Do I need to register it with other networks to increase my SEO?
Yes. Is what I'm gonna say. Some platforms distribute your podcast to other networks as part of their own ecosystem. But there are other distribution places you can go to that get a wider distribution and tap into the audiences over there that may not be in your current platform. So I believe that it's very helpful for you to distribute onto other networks, and then you get extra links in search because your podcast will be found on another platform.
That audience will see it on that platform, but also when someone searches, you'll see more links for your podcast in the search engine. So you multiply your SEO impact as well as your impact from traffic reach from other places as well. So I would say yes.
Can I add to that, Denise, just a little tidbit.
This is not SEO, this is just practical. Something, if you have a pod platform you're using, check to see what they're already sending you out to because you don't wanna try to double add to that platform. I love your answer, Denise. I have to say as a long time podcaster.
Yeah. Yes. As a new podcaster, I've gone through some of this myself recently, I do think it's easier than it used to be to actually find out who's distributing where and set it up. So it just takes a little bit of time, but I think you can get it done.
I love it. Well, Denise, thank you for answering these questions.
We're gonna close the mailbag for today, but we will jump back in next week. You did a great job of making it clear what SEO is and how we can use it for our businesses. Make sure you're making Tuesdays your SEO day to implement the things that Denise is sharing so generously.
And thank you Kim, for helping me, for being here and managing that mailbag and helping me stay on, on topic with our questions this week.
And thank you to Adam and our anonymous questioner. we really appreciate your questions. They make all the difference 'cause that's why we're here. We want to hear what you need to hear. So anyway, I've also, to help you get started on your SEO journey, on SEO Day on Tuesdays, I've created a guide called Quickly Find Your Perfect Keywords, A Simple and Easy Guide to Being Findable, and you can head over to the link in the show notes or to my website at denisemillet.com. Get your copy today and get started on your SEO journey. So Kim, thank you again for being here with us and we will see you next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise malay.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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