Episode 012
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Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now. Welcome to the SEO Day podcast. I am Kim White. I'm the official mailbag keeper around here, and I am joined in the studio by the findability queen herself, Denise Millet Denise, I have to say out loud, thank you for answering all the questions from the mailbag that we get from across.
The globe that entrepreneurs and business owners have about SEO. Hey Kim, thank you so much for being here with me yet again, I am thrilled to co-pilot this journey with you and your management of the mailbag is amazing. Let me say. Thank you. I love my official title, y'all. I just wanna say that out loud, but I was down digging in the mailbag again and I found a letter that was submitted by Adam Rothenberg.
Adam interviews people in the entertainment industry and shares those interviews on his entertainment platform. Call me adam.com. I'm excited about these questions, Denise, because all of them are from Adam, actually. So his first one is, I have been told that links are important for blogs. What does that mean?
That's a great question, and I'm going to answer that in the context of Adam, because I know about his platform and we've talked about it together. So Adam does interviews with celebrities, luminaries, Broadway stars, right? So for you, Adam, linking is an opportunity. To put a connection in your blog post or at the end of it, or in the middle of it, that refers to another blog post or interview you might have done with the same person or someone from the same show, or someone from the same industry that supports what you currently were writing in your current blog posts. So for you, it's a way to connect the dots for search engines and for the reader. So as they've read a post, they might say, oh, well here's another one about this. I'm interested about that topic. So you're connecting the dots with your topics, and that's really the important part about linking in blogs.
Thank you for that answer, Denise. And I'm gonna give a little bit of backstory for Adam as well. He has had over 2 million visitors to his website based on following your directions about the SEO things, and I love that he's still asking questions because he still. Applying the things that you have taught him.
So I wanna put that out there for the listeners so they know he, he's actually pretty high level and still learning how to do more. So his second question today is, how many links do I need for a blog post? There is no hard and fast rule. You should never create something just for the search engine that's to get better, whatever it should be, what naturally occurs, Adam, so you know, each platform has a previous and a next button, so you can go to the previous blog post or the next blog post for you interviews.
Before and after, but you wanna create the links that naturally make sense for your topic and your interviewee. So if there's something that connects, that supports what you've experienced in the one piece that you wanna send them to the next piece. And if there's more than one, that's great. If there's only one, that's perfect too.
So really make it about the content itself and you will succeed. And if there's something in your content, like it refers to another show or another date or something, and there's a connection you can make in the text that becomes a link to even something outside of your platform that refers to 'em that you can open another window and show them that supports your content too.
So do whatever supports naturally, and I think that's the best way you can go. Love it, Denise. Well, his third question today is he is already using keywords, you know, throughout his things, but he really wants to know where does he put keywords in his blog? The most well and very important part is in your title in the beginning part of your title.
If you can get those things that you think your people are searching for in that title, which hopefully those are your keywords, are the things people are actually typing in to look for things. Those are key keywords. Putting those into your title, that's really great. Also, having. That concept, that idea, synonyms or supporting words that say the same thing as your keywords, as well as your keywords in the body of the blog post is great.
Having your images support. The content that you do and putting the keywords in there to describe the images. Those are all great places to put your keywords in a blog post. Okay, well, let's head over quickly to a word from our sponsor today. We'll be right back. This episode is brought to you by the findability Queen Denise Millet
Visit her YouTube channel
youtube.com/@findabilityqueen for her collection of short videos, answering questions about findability and SEO for entrepreneurs every day. Well, we are back talking blog, all things blogging. That's what I'm gonna say. Denise and Adam is our mailbag winner today. He's the one that got to ask all the questions 'cause he had several.
His next question is, is it really necessary to fill out the alt text description on my blog post photos? And can I add a. Part B to this question. Mm-hmm. Will you just share what alt text even means? Because I'm not sure everyone who comes to the podcast knows. Yes. And thank you for that reminder. Okay.
When you put an image into a webpage, which is ultimately what a blog post is, is a webpage. When you put it in there, there's usually a spot on your platform that says. Alt text tag or image description or alt whatever. And alt text is a, is a technical term for the language behind the scenes that displays web pages.
So I. It's kind of a techie thing, but everybody uses it, so I still use it. So it's really just a way to put a description on the photo, but it's also really intended for times when people could not see the image, to know what the image is about. So for someone who's, has a disability and cannot see images, but they're listening to an auditory, those words will be read out loud.
If the image for some reason got corrupted and it can't be shown for some reason in the display of the browser, then those words are going to display. So it's not a place to stuff your keywords, just repeat them over and over. It has to make sense. Now, hopefully you've chosen your image for your content.
To support it, which is what images are for, right? It's a way to give a visual cue about what's coming, what someone's reading. So your image should match your, what your content is anyway. So you should be able to write a description that says, if you can't see this image, this is what it was meant to be, right?
So this is a guy looking at a mailbox, trying to find a piece of mail, and mailbox is your keyword. Right. Simplified example. So yes, use your key words, but don't just use them for the sake of using them. Using them to describe the image that you've chosen is what they're really for.
You did a great job. Thank you, Denise. Well, Adam's final question today from this letter is when I write titles for my blog post, can I use a number instead of writing out the number, like, can I use five, the number five instead of the word five? Or does it matter for SEO? It does not matter for SEO. The programs that are reading your content are smart enough to understand things in contents, in context, and symbols are a part of that.
Numerical symbols are the part of that, so they can equate a five with the word five and understand what that means. So from a title perspective, the number five. Is less characters that saves you more characters in the beginning of your blog post title to display Better in search engine results. And if someone types in the word five, it will also match anything that's a symbol, a numerical symbol five.
So that connection is already built into the whole programmatic thing, so you don't have to worry about one or the other. Great answers today, Denise. Thank you for answering these questions. I hope you all are recognizing that Tuesdays are the day that the podcast drops, and you're setting aside a little time to apply the things that Denise is telling you because it.
Adam is a great example to over 2 million visitors in under two years, so that's pretty impressive. But we're gonna close the mailbag for today and we'll jump back in next week. You did a great job, Denise, as always, of making SEO fill way more doable. Thank you, Kim. Thank you for being here with me and thank you to Adam for your questions today.
Greatly appreciate it. I wanna share with everyone, I've created a free guide for you as your gift from the SEO Day podcast. It's called Quickly Find Your Perfect Keywords, the Simple and Easy Guide to Being Find. And it's a free download. If you follow the link in the show notes, it'll help you along with your journey to find those words your people are using in search, and hopefully get the best results you can out of search engines and get that expanded engagement and connect with more people.
So head over to the link in the show notes today and get your copy. Take a minute and thank you, Kim, for being here again and for all of you for listening, and until next time.
Thank you for joining Denise and Kim in the SEO Day Studio for today's discussion. If you would like one of your SEO questions answered in the future episode. Head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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