Episode 009
[00:00:00] Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet, and the entrepreneur Whisperer, Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content They spend hours creating included in search engines, so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you.
So stay tuned. The fun starts now.
Kim: [00:01:00] Welcome to the SEO Day podcast. I am the official mailbag keeper, Kim White, and I'm here in the studio with the amazing findability queen herself, Denise, Millet. Denise, thank you for answering questions from across the globe that entrepreneurs and business owners have about SEO.
Denise: Hey Kim, thank you so much for being here again with me this week and I'm so thrilled that you're helping me manage this whole mailbag process. 'cause I'd be drowning.
Kim: Well, I feel very official having my title with the mailbag and it is getting bigger y'all, so just be prepared for that first, first out of the mailbag.
Today is. Another, letter from Adam Rothenberg, who is the interview king. Adam interviews people in the entertainment industry and shares those interviews on his entertainment platform. [00:02:00] Call me adam.com and I love his first question. Denise. It is. What is ai really,
Denise: I love this. This is such a hot topic and I'm so glad we get to talk about it and explain it a little bit.
'cause it sounds so much grander. You know, AI is a, is a program and advanced complex program. Programming type, let's call it, where we now have computers that are a lot faster. We have a lot bigger drives to store information on. So these programs have been written to go into this huge repository of information that they have and very quickly put together the connections and serve up something to answer your question.
We couldn't do this as much before because we, our [00:03:00] technology was not as fast, and was not as efficient and was not as possible across the board. So once things got to a certain place that they could figure this all out and all these connections, there's now these AI programs being added to platforms and artificial intelligence is kind of funky.
It's really just that they're. They could do these complex things now 'cause it's faster and there's more places to store tons of data. So AI is a program.
Kim: I love it. Well, his next question I think is brilliant, Denise and I had, I've never thought about this before, but can SEO be done with this AI.
Denise: This is something I hear a lot of, and SEO is a huge umbrella of a lot of different tasks and strategies and tactics you can use.
So I can't say yes or no to this question. What I can say is there [00:04:00] are tasky things AI can help you with. It can help you get suggestions for keywords. It can help you outline some things, or it can help you pull up statistics and their blog posts, and it can help you with a lot of different things. But as a blanket, it can't replace SEO because there's just too much there that you need human decision making on what to do.
You know, you have to decide what's right for the business. You have what your goals are, what you're trying to achieve. So there are pieces that AI can assist on, or these complex programs can be created to assist with, but it's not a replacement. Does that make sense?
Kim: Thank you so much. Well, his third question, I thought the second one was brilliant, but let's go to the third one.
It is, can AI writing help with SEO?
Denise: Oh, yay. [00:05:00] I'm so glad he asked this one. Yes. AI writing can help you with SEO because it can help you write faster. It can help you outline, can help you give ideas. Just as with any content creation, there are AI or more complex programs included in platforms now that can help assist you do it more efficiently and better.
Because we all hit writer's block. We all hit exhaustion. Our creativity's high, low, and in between. So this can help you get a foundation. My warning and my caveat is that I. This type and style of writing or producing thoughts and ideas through these programs is recognizable. It is not unique like human creativity is.
So if you use it as a substitute [00:06:00] for your own creative process and your own writing, it's going to be recognizable because a lot of other people are gonna be doing it too. And so the value of your content may suffer. In the eyes of who's the reader is and your visitor and search engines because you're not giving them anything unique.
Or in depth or super helpful, you're just spewing what a program gave you. And, and I'll be the first to tell you there are places that that can fit. Like you're doing a description for something and you're putting a product on eBay and you want a description real fast. Great. But you know, if you write a blog post about something that you're supposed to be an expert in or have expertise in, and you want your authority to show, and your trustworthiness, then substituting what a a, a program might give you in their words, is not your best option to present yourself in the best light.[00:07:00]
Kim: A lot to think about. Let me just say that, Denise. That is a lot.
Denise: Sound preachy. I'm sorry. I don't mean to sound.
Kim: No,
Denise: I'm trying to be honest. I'm trying to
Kim: be honest You, you don't sound preachy. You sound amazing because you make us think so I appreciate that part. Well, let's head over to a word from our sponsor today.
Denise: This episode is sponsored by the Keyword Finders Workshop, a place where business owners can discover the language of their customers and build a collection of keywords for their content that connects to those customers using search engines. Visit denise millet.com to save your seat at the workshop to today.
Kim: So I have grabbed another letter out of the mail bag, and it is from Yvonne Marchese. Yvonne is the creator of the Late Bloomer Living Podcast and the President of the Age Agitators Club, [00:08:00] and she's asked a great question of how does AI get used by search engine?
Denise: That's a good one. Let's state what we always talk about is search engines were created to satisfy searching customers when they go looking for things, but also to present advertising to searchers because that helps the company creating that, created the search engine, make their revenue.
We are all in business. They're in business, so that stays the same. So what they've done now is they've created their version of ai, their complex program to draw on their repository of information that they have to answer. Questions that come in that are factual, that have definitive answers. Like who was born when, and you know, [00:09:00] what does this mean and where can I find this?
Right? So basic questioning. So now there are, AI is generating an answer to those types of queer questions. Um, at the very top of all the search results and they're referencing in a little link thing you're gonna see on there, their advertisers have contributed to this content. So that is a way that they're showing ads up at the top of the page within AI results.
Kim: Sneaky, sneaky is what I'm gonna say.
Denise: They're in business. They're in business, and you know, why should they not use what's out there? And honestly, if you're going to ask a question that's factual, you want it fast, you want it at the top, you know, you may never like how many people click on. Ads in search results, a lot of people don't.
They scroll right by 'em. 'cause they're like, I'm not clicking [00:10:00] on an ad. I don't wanna see an ad, right? I'm gonna look for real stuff. Well, in this case, they're giving you the answer upfront. And then if you wanna know where it came from, you can go to the link, you know? But for the most part, you get the answer to your question really fast.
So it's like a good thing for their searching customers.
Kim: Do you like fast around here? Fast. So Yvonne asked another question, Denise, and her question is, should I change my keywords because of ai?
Denise: This is a good one too. Okay. So we have chosen keywords that. Respond to what we think our people need, right?
So what they're gonna type into search, that's what our keyword connections are. Well, now that AI is satisfying the black and white questions, the the what is and how tos and things like that, people might get their answer in that section of search results and not [00:11:00] have to scroll further. Okay? But that's not the only people that come to search.
Right. So you really want the people that have a more in-depth question that have, that are further along in their journey that wanna know more. And you can provide that where AI cannot, you have that analysis as a unique human being and that breadth of knowledge that's specific to what you do, that you are an expert at.
So you might have to shift your keywords to be answering those more in-depth. Analysis things. So for an example, if, if someone asks, um, how to do X, Y, and Z, that's something that search engines through ai, their AI programs can answer. Flat out, because that's a black and white answer, right? Here's how you do X, Y, Z.
What if they wanna know what's better, [00:12:00] X or Y, or Z? Well, that's a quality that isn't black and white. There's some ifs in there, right? There's some analysis involved. That's the kind of thing that we as humans and subject matter experts or however you wanna refer to yourself, can do as humans brains. So you might have to shift your key word, phrases, topics, subtopics, to include more of those analytical things as opposed to the black and white answers.
Kim: Great answer, Denise. Thank you. Thank you for answering the question today. We're gonna close the mailbag for today, but we'll jump back in next week. Remember to make SEO Day. Tuesdays for the podcast, dropping the new episodes, set aside time [00:13:00] to implement the things that Denise is teaching us all. And you did a great job, Denise, of making it clear what SEO is and how we can use it for our business.
So thank you.
Denise: Thank you for being here with me again. It, you make it so much easier for me and so much more enjoyable. So, um, I wanna let everybody know if they have questions to please go to the show notes. There's a link there where you can submit your own questions. We really wanna hear what you have to ask and.
Help people keep going with SEO 'cause it's of such great value to their business. And since keywords are such a really important thing that we all have to do to get SEO right, or use it, well, I should say not right. Um, I've created a guide called. Quickly find your perfect keywords, the simple and easy guide to being findable, and there's a link in the show notes where you can get that as well.
And hopefully it'll keep you moving on your journey on [00:14:00] your SEO Day Tuesday. And until next time, we'll see you soon. Thank you.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise Millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
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