Welcome to SEO Day Studio with your hosts, the Findability Queen Denise Millet,
and the entrepreneur Whisperer, Kim White.
This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content and they spend hours creating included in search engines.
So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now. Welcome to the SEO Day podcast. I am the official mailbag keeper, Kim White, and I am here with the brilliant Denise Millet, the findability queen herself.
You're in the studio, Denise. Thank you for answering. Questions from across the globe that entrepreneurs and business owners have about SEO. Hey Kim, thank you so much for being here with me today and helping me, uh, manage this flood of questions we've been getting. Well, I dove deep into the mailbag today, today mail, and found a really, I'm gonna call it a spicy letter.
Have a lot of things from. Adam Rothenberg, who is the interview team, he is known as Adam, interviews people in the entertainment industry and shares those interviews on his entertainment platform, Callmeadam.com and he asks really great questions today. The first one being, what is HTML? Oh, this one of those jargony questions.
HTML stands for hyper text markup language. That's a mouthful, right? It is. When you have a webpage that's showing. In order for it to format it and tell you what should be blue, what should be big, what should be small, where to put the images, all those things, there's a language behind the scenes telling a program, how to display something, and that's called HTML. So it's hypertext markup language that says, Hey, make this a heading, make this, make this a paragraph, make this blue. You know? That's what it is. It's a language behind the scenes that's telling how things should display on your computer. Oh, Denise, I am so grateful that we use a platform that we can put.
Our language in, and it converts it to that. Let me just say that if you way back, you used to have to do it yourself. You used to have to do all that yourself. So yeah, we're real, real, real happy. We don't have to do that anymore. Well, Adam said he's heard you speak about spiders and search engines, I love this question.
He wants to know exactly what is a spider. Spider is another name for those automatic programs that search engines use to go out and find things to put in their catalog to then give to their searching customers. Right? So they're collecting things all over the internet. How do they do that? So they have these programs that just run continuously and they call them spiders because they read one page and then they find the link to the next page, and they travel to the next page based on what links they find on a page.
So let's say you have a menu on your webpage, it's gonna look at all those things and hold on to all the links. It's gonna read that page and say, okay, now the next link is this one connected and I'm gonna read that and it's gonna read all the links on that page and go to those. And it just keeps traveling it like a web.
So that's why they call it a spider. I love it. Well, obviously Adam has listened a lot to you because his next question is another one that he's heard you talk about, and that is what is A S-E-R-P? You can actually say serp. I know techy people have this highfaluting language, you know, it's a, is that like SERP you put on your pancakes or is that, oh my goodness.
I think of that. Oh, SERPs engine results page. And the reason it has a name is because in SEO circles, people are always trying to figure out how to get their links, their content, the things that are, you're out there known for, to show up in the best places on SERPs, on the top of the page, or right below the ads or you know, before the first 10 links, or there are all these strategies that people use.
So they call them search engine results pages because they're created by the search engines based on what somebody asked for. So if you put your keywords in and you sitting there and the keyboard, you type something in that page, you see after it is crafted just for you based on what you put in, it creates results based on what you put in.
So. That's what it is. That's good to know, Denise.
So let's head over to a word from our sponsor today. Good idea.
This episode is sponsored by the Keyword Finders Workshop, A place where business owners can discover the language of their customers and build a collection of keywords for their content that connects to those customers using search engines. Visit denisemillet.com to save your seat at the workshop today.
Well, we are back talking about apparently jargon. Denise, this is where Adam's questions are like listed in in, I'll call them jargon language. So his next question is, which I am thinking he's probably been listening to you for this too, is what is EEAT? That is E-E-A-T. Such a great question because, yeah, I get this a lot.
Experience, expertise, authority, and trustworthiness. It's a formula that search engine programs use to evaluate what they know about you and what they find your content. So. You know, if you think about it, there's so many people out there that have things they're putting that's getting into search engines.
How do they decide what to show somebody? What's valuable? What's the, what's the best thing they can give their customers, so they're gonna be satisfied? How do they do that? Right? It's not just, there's not a person that's looking every one of these things and says, oh, this looks good, this looks bad.
Right? They have to have a formula. And so they have this grading system I wanna call it, or right, I don't wanna use that word, but just ways to figure out who's better versus another person. So they look at your experience, meaning how many things you might have out there, your expertise, you know, whether you have the right things, they're looking for authority.
That's measured by, you know, do you have things written out there? Do you have a lot of other people talking about you? Do you have books? Do you have, you know, things like that. And then trustworthiness, there's a whole bunch of factors. Do you actually have a real business? I. Do you have an address associated with your business?
Do you have a website? You know, do you have social media? There are. There are a whole bunch of things. We don't know them all. It's kind of like a black box. It's proprietary for the search engine, but they talk about these things so that you consider them when you're putting things out there because. It means something to them.
What you, how you present, makes a difference in them choosing to show you to someone else. I love that you made this simple, Denise, and can I just say back home, we eat pancakes with syrup on them, so if y'all need to remember those little things, just so you know. And our final question today from Adam Rothenberg is he says he uses a lot of links in his interviews to link things.
So he's asking the question, what is a hyperlink? Wow.
It is a programmatic program kind of term. Okay? So when you think about, uh, let's say you have a menu on your, the top of your website, right? All those things on the menu are links to other pages on your site. But if you think about how that actually works, is when someone clicks a mouse on that link, it gives a direction to a program.
To take that name of that link and load that and look at that page and show you that page. So the hyperlink means that it's actually taking the content that you decide to click on, that your mouse makes a. Uh, I don't wanna get techy. So when you click a mouse, it's a program thing. Picks it up and says, okay, well that means this person wants to do something here where they're pointing and it hyperlinks by taking the, what you pointed at and clicked on, and then goes to get that for you.
So easy button. That's why it's a hyperlink kind of thing. If you think of like jumping to hyper speed when you're in the, Millennium Falcon, you know, kind of thing. Like you push the button and you go, well that's what it is, you push the button and you go. I love that answer a lot. Star Wars reference in there.
Look it you. Well, thank you for answering these questions, Denise, and we're gonna close up the mailbag. Forward today, but we'll jump back in next week. And as always, you did a great job of making this way more understandable for all of us who are in business and entrepreneurial to understand. Thank you, Kim.
Thanks for being here, for sharing your time to do this with me. I, I so appreciate it and anybody who has questions, we really wanna hear what they are. So please go to the show notes. There's a link there where you can submit your questions. I've also created a guide called The Simple, uh, finding Your Perfect Keywords, the Simple and Easy Guide to Being Findable.
Head on over to. My website or the link in the show notes, pick it up today. It's gonna help you with your keywords, help you get started and propel you forward using SEO for your business. So thanks so much and we'll see you next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time.
This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techy topics like SEO are loaded with jargon and unnecessary complexity.
So much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information. Denise believes that every entrepreneur can benefit from search engines. Once they hear how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content and they spend hours creating included in search engines.
So when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now. Welcome to the SEO Day podcast. I am the official mailbag keeper, Kim White, and I am here with the brilliant Denise Millet, the Findability Queen herself.
Denise. Thank you for answering questions from across the globe that entrepreneurs and business owners have about SEO. Hey Kim, thank you so much for being here with me and helping me manage this flood of questions we've been getting. Well, I dove deep into the mailbag today, and found a really, I'm gonna call it a spicy letter.
We have a lot of things from Adam Rothenberg, who is the Interview King, he is known as. Adam interviews people in the entertainment industry and shares those interviews on his entertainment platform. CallMeAdam.com and he asks really great questions .The first one being, what is HTML? Oh, this one of those jargony questions.
HTML stands for hyper text markup language. That's a mouthful, right? It is. When you have a webpage that's showing. In order for it to format it and tell you what should be blue, what should be big, what should be small, where to put the images, all those things, there's a language behind the scenes telling the program, how to display something, and that's called HTML. So it's hypertext markup language that says, make this a heading, make this a paragraph, make this blue. You know? That's what it is. It's a language behind the scenes that's telling how things should display on your computer. Oh, Denise, I am so grateful that we use a platform that we can put our language in, and it converts it to that. Let me just say that if you way back, you used to have to do it yourself. You used to have to do all that yourself. So yeah, we're real, real, real happy. We don't have to do that anymore.
Well, Adam said he's heard you speak about spiders and search engines, and so I, I love this question. He wants to know exactly what is a spider. Spider is another name for those automatic programs that search engines use to go out and find things to put in their catalog. To then give to their searching customers. Right? So they're collecting things all over the internet. How do they do that? So they have these programs that just run continuously and they call them spiders because they read one page and then they find the link to the next page, and they travel to the next page based on what links they find on a page.
So let's say you have a menu. Right on your webpage, it's gonna look at all those things and hold onto all the links. It's gonna read that page and say, okay, now the next link is this one connected and I'm gonna read that and it's gonna read all the links on that page and go to those. And it just keeps traveling it like a web. So that's why they call it a spider. I love it.
Well, obviously Adam has listened a lot to you because his next question is another one that he's heard you talk about, and that is what is A-S-E-R-P? You can actually say SERP. I know techy people have this highfaluting language, you know, it's a, is that like SERP you put on your pancakes or is that, oh my goodness.
I think of that. Oh, SERP is search engine results page. And the reason it has a name is because in SEO circles, people are always trying to figure out how to get their links, their content, the things that are, you're out there known for, to show up in the best places on SERPs, on the top of the page, or. Right below the ads or you know, before the first 10 links, or there are all these strategies that people use.
So they call them search engine results pages because they're created by the search engines based on what somebody asked for. So if you put your keywords in and you sitting there and the keyboard, you type something in that page, you see after it is crafted just for you based on what you put in, it creates results based on what you put in.
So. That's what it is. That's good to know, Denise.
This episode is sponsored by the Keyword Finders workshop.
Helping entrepreneurs and business owners find their collection of keywords to use in their content so they can connect with the vast audiences using search engines. The work, the next workshop will be held July 22nd, 2025. Head over to denise malay.com and reserve your seat today.
Well, we are back talking about apparently jargon. Denise, this is where Adam's questions are like listed in in, I'll call them jargon language. So his next question is, which I am thinking he's probably been listening to you for this too, is what is EEAT? That is E.E.A.T. Such a great question because, yeah, I get this a lot.
Experience, expertise, authority, and trustworthiness. It's a formula that search engine programs use to evaluate what they know about you and what they find your content. So. You know, if you think about it, there's so many people out there that have things they're putting that's getting into search engines.
How do they decide what to show somebody? What's valuable? What's the, what's the best thing they can give their customers, so they're gonna be satisfied? How do they do that? Right? It's not just, there's not a person that's looking every one of these things and says, oh, this looks good, this looks bad.
Right? They have to have a formula. And so they have this grading system I wanna call it, or right, I don't wanna use that word, but just ways to figure out who's better versus another person. So they look at your experience, meaning how many things you might have out there, your expertise, you know, whether you have the right things, they're looking for authority.
That's measured by, you know, do you have things written out there? Do you have a lot of other people talking about you? Do you have books? Do you have, you know, things like that. And then trustworthiness, there's a whole bunch of factors. Do you actually have a real business? I. Do you have an address associated with your business?
Do you have a website? You know, do you have social media? There are. There are a whole bunch of things. We don't know them all. It's kind of like a black box. It's proprietary for the search engine, but they talk about these things so that you consider them when you're putting things out there because. It means something to them.
What you, how you present, makes a difference in them choosing to show you to someone else. I love that you made this simple, Denise, and can I just say back home, we eat pancakes with syrup on them, so if y'all need to remember tho those little things, just so you know. And our final question today from Adam Rothenberg is he says he uses a lot of links in his interviews to link things.
So he's asking the question, what is a hyperlink?
It is a programmatic program kind of term. Okay? So when you think about, let's say you have a menu on your, the top of your website, right? All those things on the menu are links to other pages on your site. But if you think about how that actually works, is when someone clicks a mouse on that link, it gives a direction to a program.
To take that name of that link and load that and look at that page and show you that page. So the hyperlink means that it's actually taking the content that you decide to click on, that your mouse makes a. I don't wanna get techy. So when you click a mouse, it's a program thing. Picks it up and says, okay, well that means this person wants to do something here where they're pointing and it hyperlinks by taking the, what you pointed at and clicked on, and then goes to get that for you.
So easy button. That's why it's a hyperlink kind of thing. If you think of like jumping to hyper speed when you're in the, you know, millennium Falcon, you know, kind of thing. Like you push the button and you go, well that's what it's, you push the button and you go. I love that answer a lot. Starboard reference in there.
Well, thank you for answering these questions, Denise, and we're gonna close up the mailbag. Forward today, but we'll jump back in next week. And as always, you did a great job of making this way more understandable for all of us who are in business and entrepreneurial to understand. Thank you, Kim.
Thanks for being here, for sharing your time to do this with me. I, I so appreciate it and anybody who has questions, we really wanna hear what they are. So please go to the show notes. There's a link there where you can submit your questions. I've also created a guide called Quickly Find Your Perfect Keywords, the Simple and Easy Guide to Being Findable.
Head on over to. My website or the link in the show notes, pick it up today. It's gonna help you with your keywords, help you get started and propel you forward using SEO for your business. So thanks so much and we'll see you next time.
Thank you for joining Denise and Kim in the SEO Day studio for today's discussion. If you would like one of your SEO questions answered in the future episode, head on over to denise.millet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO Day podcast.
Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time.
