Welcome to the SEO Day podcast studio.
I am Kim White.
I'm the official mailbag keeper around here, and I am here with the amazing Findability Queen herself, Denise Millet.
Thank you, Denise, for answering all the questions from across the globe that entrepreneurs and business owners have about SEO.
Hey, Kim.
Thanks so much for being here with me today.
Thank you, Denise.
I'm very excited to get right in the mail bag.
Let me jump in a dig through and find the question we're looking for.
So the first question today was sent in by Yvonne Marchese.
Yvonne is the creator of the Late Bloomer Living podcast and founder of the Age Agitators Club.
She is on a mission to help us all live playful and joyful lives at any age.
Her question is, do I use the same keywords in all my content? I love this question.
So how I would answer it is I want people to think about their keywords as like having their own little library of keywords like a little collection.
So they're gonna have the main things that they are looking for on their web site, the main things they do, their jobs, their services.
Right? And then there are gonna have synonyms for the main words that are equal, then they're gonna have more specific adjectives to make it more specific.
They're gonna have a whole bunch of keywords. Now you can use the same core in all of your writing if you want.
Like say you're, uh, give me something.
A makeup artist.
You could use makeup artist a lot in a lot of your things, but also think about having topics that are relevant to a makeup artist like, uh, shadowing or, you know, um, hair lines or give you an example.
So you can use the same keywords in your content but you don't have to.
You're building a whole collection of content around a topic or subtopics.
That are all gonna support you.
So I would say use them but also use other sub topics around you if that makes sense.
Makes great sense, Denise.
And So Yvonne has a follow-up question that I think is great.
And that is, do I repeat my words throughout my writing? Wow.
Repeat your words if it sounds natural to a human being.
If it makes sense in what you're writing for the person you're writing for.
So it might make sense to use the same words.
Don't ever do it just to get a many occurrences of the word as if that's going to help you.
That's called keyword stuffing and it's a practice that is totally not accepted anymore and it can actually hurt you in the SEO world, you could get flagged by doing it a lot.
So you only wanna write for humans, you could use your words in whatever you would in natural language, but the programs are gonna understand things that match those words and kind of understand that that's important for you.
So hopefully that helps.
Thank you, Denise.
And I've ruffled through the mail back again and found another set of questions, Denise, from the famous Adam Rotenberg.
He is the creator of the callmeadam.com platform.
He interviews people in the entertainment industry and shares those amazing interviews with others.
So he has asked several questions, but the first one is where do I put keywords? Yes.
So first and foremost, keywords are naturally occurring in the body of your writing or in your script or, you know, in your video or your audio.
So however they naturally occur in the content itself.
But then it's very important to include them or their synonyms like words in the title, in the description, in your headlines, in the name of the the web page, All those things help the search engines give some clues that that was what you intended with your content to be the most important thing.
So naturally in your writing, however that works out, but then put it in those specific places to help the programs understand it better.
Let me finish taking a couple notes, Denise, and let's head over to our sponsor so I can finish up with all the gold you've already dropped for us.
Sponsor - The Findability Queen's channel YouTube. Visit https://youtube.com/@findabilityqueen for more on SEO and Findability.
Well, Denise, I have another question from Adam Rothenberg.
And that question is, do people use their computer more or a phone to search? They use, well, statistics that we have show that 63% of searches happen on mobile devices.
That is a startling number.
It says so many people using their devices for a lot of what they do online.
And then of those, there are 27% of their searches are done by voice.
So they're not typing.
They're actually speaking into their phones.
Or their mobile device.
Isn't that amazing? That is amazing.
And he asked another question.
I love where his mind is going with these questions.
Mhmm.
He also asked are keywords different for someone using their phone? They can be.
Yes.
Um, and I'll just go by me.
Okay.
So when I'm typing at my computer, I type very fast on a keyboard.
It's very solid.
It's there.
I'm used to it.
On a phone.
Oh, keyboards on phones are terrible.
At least from my perspective, I'm always recorrecting things.
So people don't like using them.
So they'll often speak into search by using the little microphone.
When you speak, you're using a different process in your brain than when you write.
So they're not thinking in individual words of what they want.
They're just saying a question the whole questions, how do I find this or where's the nearest this or how do I get to? Right? So the language is different or it can be different than the way we think about it when we write something.
So what I always tell people is to speak it out loud and see if that resonates.
Was that something you would actually say to somebody when you're asking a question? Try to find the words that they would ask.
It doesn't have to be exact match for all the little words as we said before, but it can help you choose different options for the way that you write some of your content.
Some of your content can have those voice type words in it to help make better connections.
Thank you for answering all these questions today, Denise, and we're gonna close the mailbag for today, but we'll jump back in next week.
And I wanna just tell everyone really quickly, mark your calendar for Tuesdays and make that your SEO day so that you can implement and do the things Denise is, you know, suggesting because I will tell you using Adam as again as a an example, 2,000,000 visitors in only a couple years by following Denise's advice.
That's pretty stellar, Denise.
You did a great job of making it clear what SEO is.
And how we can use it for our businesses.
So thank you.
Well, thank you, Kim, for being here with me today and helping me get this information out there.
And thank you to Yvonne and Adam for submitting their questions.
If you anyone else has questions, please look for the link in the show notes and give us we'll take care of them in a future episode.
We'd love to hear what you're thinking.
And I'd also like to help people get started on their SEO journey a little bit more easily.
So I've created a free guide, free downloadable guide, called Finding Perfect Keywords, The Simple and Easy Guide to Being Findable.
And so the link is in the show notes.
Please head over there.
It's totally free.
All we need is your email, and you will get a copy of the guide and hopefully we'll get you started a little bit more easily.
It's really good y'all.
That's right.
Until next time.
See you later
