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Welcome to SEO day studio with your hosts, the Findability Queen, Denise Millet and the Entrepreneur Whisperer Kim White. This is a space to hear the questions that fellow entrepreneurs have about SEO and get them answered. So many discussions involving techie topics like SEO are loaded with jargon and unnecessary complexity, so much so that anyone outside the tech industry has difficulty getting to the real meeting inside the information
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Denise believes that every entrepreneur can benefit from search engines once they care how they work in a clear and straightforward way. She's on a mission to help entrepreneurs get the content they spend hours creating included in search engines so when their customers search online, they're findable because she believes if they can't find you, they can't do business with you. So stay tuned. The fun starts now.
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Welcome to the SEO day podcast studio. I am Kim White. I'm the official mailbag keeper for the Findability Queen herself, Denise Millet. Denise, thank you for answering all the questions from across the globe that entrepreneurs and business owners have about SEO. Thank you Kim. And I'm honored to be here with you. Thank you so much for joining me today.
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Well, I want to get started right out of the gate. We've got questions to get answered. So first question out of the mailbag today was submitted by Donna Bender, the founder of the Donna Bender company. She is a branded product specialist, helping businesses use branded products and gifts to build relationships that impact their bottom line, she asked a great question, What does it mean to optimize for a search engine?
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Wow. Okay, so search engine optimization is trying to get the results that a search engine gives a person after they type in what they want, trying to get those to show your things and results to the people higher up on a page or more often or with different words that they type in. So it's optimizing how you perform with your entries in the catalog for the search engine and there's different parts to that activity. So it could be first part is getting your stuff into the search engine catalog, so putting your words and your themes in all the right places, so they read it and put it in the catalog, and then the second is thinking, you know how you can make it better over time, after you see the results of what you have now, can you make it better by refining your content? So that's what optimizing is.
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There is a reason. She is the Findability Queen, y'all. Donna has asked another question, what do I need to do to be findable? She might be listening to the finding she must be. She's been around me a little too much. I think the findability part is actually just getting your things into the search engine, and the way you do that is by figuring out what words your people are going to use when they're searching, so that you can put those in your content and make the connection with them, so you can be served up to them. So getting yourself included, put your keywords, your words that are important, your theme, your idea, into certain places like the titles and the headlines and the names and links and things like that you do to get yourself read by the search engine and put in the catalog. So that's what findability is.
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Well, Donna must be following you on YouTube for sure, because she's asked another follow up question,
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Where do I look for keywords?
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There's so many different places, but I recommend that people start with putting themselves on the other side of the keyboard, imagining who it is that they're talking to, who it is that's going to look for them and figure out what their words might be like. We all have titles that we use to call ourselves, things that maybe we had from school or, you know, in our community, everybody's an entrepreneur.
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Nobody's looking for an entrepreneur. They're not typing entrepreneur into a search engine they're looking for what you do, right? So think about those things, put yourself in the person's shoes, and try to figure out what matches from your services and what you do with what they're looking for. That's the first step. And then the other step that I recommend is you actually go into the search engine itself
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with tests, testing kind of words, and see what comes up there, and see if what you've chosen is presenting like people like you. Because sometimes we think about, for example, if you were a tax accountant, right? A tax accountant says, Well, I prepare tax returns, right? Or I do your you know, and somebody else might say, Well, I just want somebody to file my taxes. They may not use prepare. They might say, file my taxes, not do returns, you know, like that. Specific kind of words is going to make a difference when people search. So go in there with what you think their words are and see what comes up. And you might be surprised that it's not quite the right language for a lay person to be using.
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You're so brilliant. Well,
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let's take a quick break and hear a word from our sponsor today. This episode is brought to you by the findability Queen Denise Millet. Visit her YouTube channel. Youtube.com, forward slash at findability Queen for her collection of short videos answering questions about findability and SEO for entrepreneurs every day.
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Well, Denise, I have another question from the mailbag, and it is from Adam Rothenburg, who I know has followed you for a while, and I will just give this quick little stat I know for sure, he's at almost 2 million visitors within the last two years based on following your advice. So if you are questioning whether you should follow what Denise says, there's a great example, and
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he still has questions, which I love.
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So Adam interviews people in the entertainment industry, and he shares those interviews on his entertainment platform called Call me adam.com
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he asked the question, how many keywords are necessary?
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That is fantastic question I get all the time. I'm so glad he asked it keywords. There's no hard and fast rule, but what I'm going to tell you is that the more specific you are, the better off you're going to connect with the right people. So let me give you an example, if you're looking for a red pair of sneakers, and you just type in red sneakers in the search engine, how many things do you think you're going to get? You're going to have a lot of things, right. But if you want red sneakers with a purple swoop that are Nike, then you're going to put red sneaker purple swoop for women, size nine, you're going to keep going and get more and more specific so that when you get you don't have to go through tons and tons of things to find what you want, right?
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So as a person providing content, the more specific you are about the phrase that you're trying to or the words you're trying to include as a theme in your subject matter, then you're going to connect with the people who are more specific when they're searching.
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Great advice. Denise,
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our final question today from our mailbag is also from Adam Rothenberg. He asks, do I include little words in my keywords, like 'the' and 'a'
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I don't believe that they count as a keyword.
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There is some benefit to having an exact match for someone who's using Voice Search. Sometimes they might say the full sentence or a full question that has the articles, the does and us and ofs and things like that, so you can match that in your content. But I don't It's not required to make the connection with someone. Search Engines are understand language in the context of how it's used, they're more advanced than they used to be, so it's not an exact match that they go and look for. They actually take the important words out of out of something that someone types in, and look for those. So you will connect based on nouns, verbs, descriptors, synonyms, things like that, and the articles you can use,
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and sometimes they might be beneficial, but it's not required, and definitely not necessary. So I wouldn't count them as a keyword. You can use them in between keywords, but it's not meant to be a total exact match.
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Thank you so much, Denise for answering these questions. We're closing the mailbag for today, and we will jump back in next week. You did a great job of making it clear what SEO is and how we can use it for our businesses every day. Thank you for being here with me, Kim, I so appreciate you joining me on this platform and helping people. I want to thank our people who submitted questions, Donna and Adam today, they were incredibly helpful, and I hope everyone who has a question will head over to the link in the show notes and submit your questions if you have one, because I'd love to answer in a future episode. So And I'd also like to help everyone who's trying to struggle or who's trying to get going with SEO, I created this guide called Finding the perfect keywords, the simple and easy Guide to Being findable. And you can also, there's a link in the show notes to head over, and you know it's free, all you have to do is give us your email and we'll send you a copy of it, and hopefully it'll help you on your journey. As you get through and apply SEO to your business, you can't be found, following the findability Queens advice, I don't know how you'll ever be found. Denise, that's what I'm gonna say till next time.
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Thank you for joining Denise and Kim in the SEO day studio for today's discussion. If you would like one of your SEO questions answered in a future episode, head on over to Denise millet.com, forward slash questions to let us know the link is also in the show notes. We hope you enjoyed listening to this episode of the SEO day podcast, follow the show so you can hear when new episodes get released and stay in the know about SEO.
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Until next time.
Transcribed by https://otter.ai
