Welcome to the SEO Day Podcast, I am the mail bag keeper. Kim white, and I am here with the amazing findability Queen herself. Denise Millet, Denise, thank you for answering all the questions from across the globe that entrepreneurs and business owners have about SEO.
Thank you, Kim, I'm so glad you're here with me today.
I love being with you. I learn something every time we're together, and it makes me very excited. I do want to kick this off quickly with the first question, if that's all right, absolutely can't wait to hear the answers, so out of the mailbag and from our first business owner, it is Cat Corchado, and she gave a little background. She is the founder of Small Space Pilates. She believes that everyone has a right to feel good in their bodies, and created a virtual community for women, where fitness meets them where they are in a comfortable space at home. What is SEO? Is her question.
Wow, that's a fantastic question. SEO stands for search engine optimization, and it's an umbrella specialty category of terms or tasks that you do to make your content show up in search engine results when people go looking for things. And the first step in SEO is findability, is actually getting your content into the search engine then optimizing it later to show up better and in more places.
Well, Cat asked a follow up question as well when she sent this these questions in, Why do I need SEO for my business?
Oh, another good one. Well, I'm going to start with a bit of backstory that at the end of the pandemic, they measured 8.6 billion visitors per day to the main search engine that we all know and love. I'm sure it's changed a bit, because people have gone back to work and they're not at home as much, but that's significant amount of people. There is not an audience larger that I know of in an online space to tap into. And so SEO helps you get not just your website, your blogs, your podcast episodes, your social media, images, quite a lot of things into search so you have more opportunities to make those connections in search.
Thank you so much Denise for clearing so many things up with just that. So we have another question out of the mailbag, and it is from Donna Bender. She is the founder of the Donna Bender Company. She is a Branded Product Specialist who helps businesses use branded products and gifts to build relationships that impact their bottom line. She has a great question today. Denise, it's, What are keywords?
You're right. It is a good question. Keywords are the way you connect with your customer, potential customer or client in search engines, they are the words that they type in or speak into a search engine to find something, and those connect to your content. If you use those words in your content in the body and put them in certain places, then that helps make that connection. So you'll be served up to them when they go to a search engine.
Great answer. Denise, so let's head over for a quick word from our sponsor today.
This episode is brought to you by the Findability Queen, Denise Millet, visit her YouTube channel, https://youtube.com/@findabilityqueen, for her collection of short videos answering questions about findability and SEO for entrepreneurs every day.
Well, let's head back into the mailbag. Denise, there's so many questions. Donna asked another couple of questions as well. So she wanted to know, Why are keywords important for my business?
Okay, keywords are important for your business because they connect you with the searching audience first of all, and they also tell the search engine programs what your content is about when they're reading it, so that they can put you in the catalog and highlight what your theme is. So you make those connections. So it's kind of like when you used to go to the library and you go to card catalog box and you look up by an author or a title or by word or subject, it's that type of thing. So you're telling the search engine what's important in your content, and that helps connect with your people
Love it. So I have one final question for today, Denise, and that comes from Donna Bender as well, What is the best way to find key keywords specific to my industry?
That's an interesting one too. I recommend first that you go to the search engine itself. It has a bunch of features built into it to give you different types of information. So you would use a word that describes your industry, or that's common in your industry, and you search for it, look at the things as you're typing. It's called Auto Complete, a box will come up, drop down as you're typing and give you like endings to put after that word and phrases. Those are things other people have typed in, and they might help you jog your memory or give you an idea for something. That's another way to phrase something for your industry. Then there's also another section that's called People Also Ask, where they show you questions other people have asked that are connected to that first idea you put in. So you could put in marketing, and it might come up with something about branding, or it might come up with something about increased sales, or, you know, just give you different terminology and different ways to approach your topic for your industry, then the other thing I would suggest is you go to, every big industry has an association that people go to, they have conferences, they produce materials, they might have a publication every year that is going to tell you, in the titles and in the sections, what are the areas that are talked about in your industry? And so that's driven by what people want to hear when they create those things originally. So on their website or in their publications, they've kind of done the work for you already by telling you what the categories are, what people are looking for, so then you can go and search for those things and see what other ideas you get. So those are my suggestions.
Great suggestions. Well, I have to say, thank you so much, Denise for answering these questions. We're closing the mailbag for today, and we will jump back in next week, but you did a great job of making it clear what SEO is and how we can use it for our businesses. So thank you
Thank you, Kim, thank you for being here with me. I want to make sure that everybody who submitted questions - I thank you all, and anybody who has questions. Please feel free to let us know. We really want to help people who are stuck and make sure that they're not stuck. So go to the show notes. There's a link in the show notes where you can submit your questions. And then I also want to help everybody get started on their SEO journey for their business and their entrepreneurship. So I created this guide called Quickly Find Your Perfect Keywords, The Simple and Easy Guide to Being Findable, and if you also go to the show notes, there's a link there. The only cost, it's free. The only cost is your email, and you can download a copy today, and I think it'll help jump start your whole SEO journey. So thank you.
Thank you so much. The findability Queen herself has spoken Denise Millet,
See you next time.
Thank you for joining Denise and Kim in the SEO day studio for today's discussion. If you would like one of your SEO questions answered in a future episode, head on over to denisemillet.com/questions to let us know. The link is also in the show notes. We hope you enjoyed listening to this episode of the SEO day podcast. Follow the show so you can hear when new episodes get released and stay in the know about SEO. Until next time.
Transcribed by https://otter.ai
