Blog Keywords = Your Opportunity to Connect

Your Keywords are the Opportunities

When most people think of keywords, they think of the primary ones you use on your web pages, the ones that relate to your business. But blog keywords are really about something deeper: connection opportunity.

The words and phrases you choose for your blog are today's need for your customers — they’re clues to what your potential customers care about right now. Each keyword represents a question, a curiosity, or a challenge someone is trying to solve.

When you build blog content around subtopics — the “smaller” ideas tucked inside your main offerings — you open the door to meaningful conversations like these:.

• A fitness coach writing about how to stay consistent on low-energy days connects with readers struggling to workout.

• A web designer writing about how colors influence trust online speaks to business owners agonizing over a rebrand.

• A financial consultant writing about cash flow tips for seasonal businesses reaches a niche group of potential customers who feel unseen by the business community.

These subtopic keywords create bridges. They meet people where they are — before they even know they need you or your solutions.  They are opportunities to connect in a conversation.

So instead of seeing keyword choices as a heavy task, think of it as listening. Listen for the words your audience uses when they’re curious, confused, or inspired — and answer them in your blog.