The Marketing Matters Show
Air Date: January 16, 2022
What does Findability Mean?
Findability has many meanings. In this episode we discuss the two that matter for online business owners - how your audience connects with you through search engines, and how they find what they need when they visit your site.
2:39 A connection to your audience
7:11 They need a path to their answer
10:40 Denise talks about the role of signage at your site
16:31 Don't be afraid to link to the source of your information