The Marketing Matters Show

Air Date:  January 16, 2022

What does Findability Mean?

Findability has many meanings.  In this episode we discuss the two that matter for online business owners - how your audience connects with you through search engines, and how they find what they need when they visit your site.

  2:39  A connection to your audience

  7:11  They need a path to their answer  

10:40 Denise talks about the role of signage at your site

16:31 Don't be afraid to link to the source of your information

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